
Global beauty company Wella Company [TCO], who is behind iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, Sebastian Professional has hired a new AOR. Wella Company has retained Langton Communications [TCO] as their Canadian public relations and influencer relations agency of record (AOR).
As part of the assignment Langton Communications will bring its over 2 decades of experience to support the team across seasonal campaign activities and experiential marketing. The Langton team will play a key role for the brand with a number of initiatives such as product launches, managing their influencer programming, organizing virtual and in person experiential campaigns, all while amplifying their key messages to their Canadian audiences.