One of North America’s North America’s preeminent arts festivals – Luminato, has hired Pomp & Circumstance [TCO] as their official public relationsagency of record (AOR).
“As Luminato continues into its second decade, we’re excited to partner with an agency that can help putus in front of new audiences and tell new stories about the festival’s achievements and ambitions,” saysAnthony Sargent, CEO, Luminato. “Choosing our agency partner was a competitive process, and in theend we were clear that Pomp & Circumstance is our perfect match as an agency that is innovative,creative, deeply engaged and well versed in the arts and culture landscape.”
Founded in 2007 by David Pecaut and Tony Gagliano, Luminato puts a spotlight on Toronto as aculturally vibrant and globally connected city rich in creativity. It is now one of the largest arts festivals in North America with a major commitment to commissioning and creating distinctive new work, working closely with Canadian artists to support their development and presenting today’s most exciting artists from around the world.
Pomp & Circumstance has already begun working in the new client and will provide will media and influencer relations for Luminato inlead up to and during the 2019 festival.