Beiersdorf Canada Selects 1Milk2Sugars PR As AOR

Beiersdorf CanadaMilk2Sugars has been selected as the Agency of Record (AOR) for Beiersdorf Canada, which owns the NIVEA skincare brand, following a competitive pitch process.
In the new assignment, 1Milk2Sugars will manage the brand’s public relations and social media strategies, including media relations, product launches, strategic partnerships, as well as lead the brand’s social media accounts. 1Milk2Sugars’ mandate encompasses all of the brands under the Beiersdorf portfolio, including NIVEA, NIVEA MEN, Eucerin, and Elastoplast.