NATA PR [TCO] has won another new piece of business as BCI Marine, the Canadian pleasure boat distributor selected the agency as its new agency of record (AOR).
In the new assignment, NATA will be responsible for expanding the brand across Canada, spotlighting its founder Patrick Hardy as an innovative leader in the nautical industry (leisure cruising market) in North America.
The public relations firm will also be in charge of launching unique and innovative new products, maintaining relations with media and influencers, and managing partnerships and collaborations.
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