Extreme Group signed a client and became a client in one fell swoop. The agency was chosen by childcare solutions provider Kids & Company as their agency of record.   Kids & Company has carved a niche by providing flexible childcare options that fit in with the modern corporate lifestyle. Apparently,  Extreme liked their new client’s […]

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The White Ribbon Campaign knows that to end male violence against women, it’s crucial that their messages reach  young men and boys. Since social media is the most effective way to connect and educate this demographic, they’ve engaged Delta Media to head up a new social media campaign aimed at male youth. The Ottawa-based bilingual agency […]

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BuzzCanuck’s Sean Moffitt had a great post two weeks ago how churches and religions could do more to open the lines of communication between themselves and the faithful. Apparently, the United Church of Canada thought so too-they’ve launched their own YouTube channel. It has 20 videos posted so far,  most of which are focused on […]

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Such is the shadowy nature of the web that, when a colleague told me that he’d found Britney Spears on Twitter-therealbritney-I didn’t believe that it was actually her. A look through therealbritney’s profile reveals it likely is-personal details, links to her official site and Britney-branded wallpaper attest to its authenticity-but my immediate reaction is testimony […]

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I came across an article on Computerworld that says a 2007 poll found nearly half of Web consumers believe  companies regularly plant  reviews of their products on websites. It’s a U.S. survey but stakeholder skepticism can be pretty universal (if anyone has similar stats for Canada I’d like to see them). Companies have been suspected […]

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It’s Hallowe’en in four days-our annual chance to get dressed up, freaked out, and pig out on copious amounts of candy. It’s supposed to be a fun holiday, so most people don’t think about where their Hallowe’en candy comes from. Human rights advocacy groups are hoping to change all that through the Reverse Trick-Or-Treating initiative. […]

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Microsoft Corp. has donated $25,000 to the award for the return of 15-year-old Brandon Crisp,  who was apparently obsessed with the Xbox game Call Of Duty 4. The Barrie, Ontario teen disappeared after running away from home when his parents banned him from using the game console.  It’s feared he is being held against his […]

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Corporate Social Responsibility was the word of the week this week. Many organizations were stepping up their efforts in giving back to the community-Coca-Cola, The Hour and big business among them. Is the bleak economy making organizations realize that hey, we all need to stick together? Here’s what we looked at this week on PR […]

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More proof that social media is not going away any time soon:  Media monitoring provider Cision has launched what it calls a “comprehensive” set of social media monitoring services. Clearly, there’s a demand for proper social media measurement or  Cision would not have devoted time to developing its two new products.  The Cision Social Media […]

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More than a year after lead-laden toy scandals broke,  toxic toys are turning up in the worst possible incarnation: Canada-branded souvenirs. Health Canada ordered a recall of  toys like miniature hockey sticks and stuffed toys dressed as Mounties after an investigation by the Toronto Star found they contained dangerous amounts of lead. It looks terrible […]

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