Lesson Learned From The Federal Election: Tell Us What You Are, Not What You Aren't

It’s all over. Looks like Stephen Harper gets to stick around 24 Sussex Drive. Despite hand wringing over the Conservatives’ hidden agenda, their desire to be the lapdogs of the United States, Harper’s frightening helmet hair and general plans to destroy the country, Canada awarded the Conservatives with more seats than they did in 2006. […]

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Sequentia Environics Snags New Strategist

Correction: Tamera has 15 years experience in interactive creative, strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with top-tier brands in both Canada and the United States. Sequentia Environics has snagged a new Strategic Consultant, and it looks like she’ll give their digital marketing team quite a boost. Tamera […]

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New Addition Times Five at Media Profile

It’s good to know that in the current economic doom-and-gloom, at least one Canadian agency is thriving. Media Profile has added five new bodies to its Toronto team-two new senior staff and three new coordinators- that will provide greater reach and support to their expanding roster of accounts. New sports programming Senior Analyst James Lamont […]

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Improving Agency-Client Communication with AgencyLink

It’s an irony that agencies often have trouble communicating with their most important stakeholders of all: their clients. “There’s often a disconnect between client and agency,” says Stan Didzbalis. “Clients feel their agency doesn’t understand their goals; the agencies say they don’t know what their clients want.” Enter AgencyLink, co-founded by Didzbalis and Sheila Corriveau. […]

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