Improve Communication By Breaking Down Silos: Easier Said Than Done

I had a bit of a sobering revelation Thursday night. At CPRS Toronto‘s workshop “Relationship Management=Inspiration and Prespiration”, AgencyLink‘s Sheila Corriveau and Stan Didzbalis asked for our feedback on how we had resolved communication problems at our jobs. It was both reassuring and troubling to hear that many of us faced the same conflicts-missed deadlines, […]

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New Partnership For Communications MECA-And A New Client, Too

Communications MECA has been busy lately.  They’ve just agreed to a new partnership-and signed on a new client. Today,  the agency was named by Peppercom as its affiliate agency partner in Canada.  With that move, MECA joins Peppercom’s Global Partner Network, which boasts affiliate agencies in 25 countries. The Network allows both Peppercom and MECA […]

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Speaking Of Corporate Transparency: MEC Releases List Of Factories

Two days ago,  I heard Shel Holtz discuss corporate transparency.   I also got involved in a debate that said that as long as a company operated with complete transparency, it could maintain a positive reputation regardless of their actions. Here’s a good example that might suggest it’s true. Mountain Equipment Co-op has released a […]

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Job Posting Now Available On PR In Canada

Is Your Company Hiring? PR In Canada – https://www.princanada.com is Canada?s newest online publication dedicated to the public relations industry with fresh news and articles every day. Our purpose is simple-to be the voice for communications and public relations industry across Canada. We want to share your opinions, thoughts, success stories and research that will […]

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Celebrity Endorsement Might Be The Best Bang For Your PR Dollar

The celebrity endorsement game has certainly changed. It’s not enough anymore to slap the latest movie star’s photo on a bottle of perfume and call it a product pitch.  Now, most celebrities collaborate heavily (or at least claim to) on whatever product or brand they’re shilling. Which means a celebrity endorsement might just be the […]

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