Cision Enhances Its Social Media Monitoring Services

More proof that social media is not going away any time soon:  Media monitoring provider Cision has launched what it calls a “comprehensive” set of social media monitoring services. Clearly, there’s a demand for proper social media measurement or  Cision would not have devoted time to developing its two new products.  The Cision Social Media […]

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To Manage Its Reputation, Canada Needs To Stop Toxic Souvenirs

More than a year after lead-laden toy scandals broke,  toxic toys are turning up in the worst possible incarnation: Canada-branded souvenirs. Health Canada ordered a recall of  toys like miniature hockey sticks and stuffed toys dressed as Mounties after an investigation by the Toronto Star found they contained dangerous amounts of lead. It looks terrible […]

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Explain this one to me: CIOs Don't Plan To Implement Social Media Tools

So itWorld Canada reports that a Robert Half Technology survey shows nearly two-thirds of CIOs aren’t planning to implement tools like wikis, blogs or social networks at their companies.  Isn’t THAT ironic, Alanis. How could Canada’s CIOs not appreciate the way these tools improve internal communications at corporations-something so vital during (to use the phrase […]

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Now Is The Time For PR Professionals To Prove Their Worth: H&K's Boyd Neil

Boyd Neil, Hill & Knowlton‘s Senior Vice-President, Corporate Communications, says the looming economic troubles means the time is now for public relations professionals to bring their unique talents to the corporate table. “There will be cuts,” he says matter-of-factly. “That’s because communications people, when cutbacks are threatened, tend to put their heads in the sand […]

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Hockey Night In Canada As Iconic As The Song: My Talk With CBC's Jeff Keay

Hockey Night In Canada recently capped off a tumultuous season when its viewers chose a new anthem to replace the show’s dearly departed old song.  I spoke with Jeff Keay, the CBC’s Head of Media Relations, English Services about the CBC’s Anthem Challenge and if they’re satisfied with the results. Which is more iconic-Hockey Night […]

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Why Media Democracy Day Matters To PR

It’s Media Democracy Day in Toronto this Thursday.   It’s a chance for concerned citizens to vocalize their fears on the concentration of media ownership across the world, and its silencing effect on independent voices and opinions. It’s a cause that Canadian public relations professionals should lend their support. The small cadre of corporations controlling the […]

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