It’s been a month since the Listeria outbreak at a Maple Leaf Foods’ meat packing plant so it’s a good time to take stock of how the company handled the ultimate public relations nightmare. Soft facts-a noticeable lack of outrage at Maple Leaf itself and a greater public focus on the virus instead-suggest that the […]
Continue reading >We’re coming up on Breast Cancer Awareness Month in October, which means once again corporations are suddenly swimming in a sea of pink. [MM_Access_Decision access=’false’] You don’t have access to [MM_Content_Data name=’title’]. Click here to purchase access: Get Access BREAKING NEWS [/MM_Access_Decision] Pink products are everywhere-pink frying pans, pink pens, pink tennis balls, even […]
Continue reading >So it’s been almost two months into Bell’s new advertising campaign and we find, again, why an ad campaign fails without a public relations campaign to back it up. As you probably noticed, Bell fired chatty animated beavers Frank and Gordon in anticipation of the launch of its new logo. So it unleashed a new […]
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Quebecor executive VP, corporate affairs Luc Lavoie has left the Quebec media and printing giant after an eight-year stint as its executive VP, corporate affairs. “I will certainly think back on my years at Quebecor with nostalgia but I felt that the time had come to move on,” said Lavoie. “Moving on” means a new […]
Continue reading >Here’s a look at what we discussed in the last week in Canadian Public Relations: Features: Car Free Day: VIA On Board, TTC, Not So Much Tory Mudslinging? Er, Not Quite Memo To The Khadrs: It Isn’t Going To Work News: TorontoTechWeek Announces Marketwire As Official Media Partner Metro News Bumps Circulation by 20,000 All-New […]
Continue reading >Don’t look now, but the Toronto Blue Jays seem to be on a roll. After muddling all summer, the Jays are just off a 10-game win streak , are only 6 ½ games back from the American League wildcard spot, and are actually making a realistic run at the playoffs. The whole prospect must have […]
Continue reading > Technology leaders will gather in Toronto this September 22 to share their knowledge and success, and now they will be able to share their technological triumphs with the rest of the world through Marketwire. Marketwire has been named the official media partner and newswire provider to TorontoTechWeek. In addition to traditional releases, Tech Week and […]
Continue reading > Sports channel The Score has a new HD studio on King Street West and to celebrate its high-tech achievement, it’s doing things the low-tech way. It’s throwing an old-fashioned street party at the corner of King and Peter Street on a crisp fall afternoon this September 22. The Score really wants to drum up excitement […]
Continue reading >Another online retailer has joined forces with an affiliate to increase their digital profile power. Purveyors of fine art Artevo.com have paired up with the Aeroplan Rewards program to make for happier online shopping from their Calgary-based operation. Art aficionados can now redeem their Aeroplan Rewards for contemporary and fine art available through Artevo.com Artevo […]
Continue reading > Signs that Car Free Day is now more than just a grassroots movement: major transit lines are now a major part of the day. It’s a far cry from Toronto’s first Car Free Day on September 22, 2001. Then, at least at my university, it was mostly marked by hippie zeolot types scrawling “Car Free […]
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