Measuring Stakeholder Relationships: A Case Study

We work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building and maintaining relationships with stakeholders for mutual benefit, then there sure better be a way to first diagnose the situation, respond to it, then measure […]

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Job hunting Dos and Don'ts for public relations professionals

Feeling restless and unappreciated in your current work environment? Thinking about that “dream job” you’ve always wanted? Getting a great job in public relations is not rocket science, but it does take time and effort. As a former public relations professional and current Talent Manager for Canada’s largest public relations firm, resumes land in my […]

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We're #2: Canada's Brand Ranked Second-Best In The World

Whatever the state of the economy,  Canada can be reassured that our national “brand” is the second strongest in the world.   Not as good as those pesky Australians, apparently, but still better than everybody else. FutureBrand‘s annual Country Brand Index ranks the Canadian brand as second overall.   The international survey of 2,700 people ranked Australia’s […]

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Act Now Before Economy Stifles Social Media Use

More sobering news from MediaPost: many brand executives plan to cut spending on social media strategies. Apparently, many feel their clients-or companies-still see social media as untried and risky, and would rather go with what’s been tried, tested and true. That’s unfortunate for any public relations professional whose budget is tied to that of the […]

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