Is Hockey Still The Best Game We Can Name?

Is the good old hockey game really still the best game we can name? There’s a definite disconnect between the expense and effort put in to nationwide hockey promotions and what’s actually happening on Canada’s urban rinks. Despite the overwhelming popularity of hockey-themed events-the Hockey Night In Canada brouhaha and the Kraft Hockeyville contest is […]

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Coca-Cola And WWF Canada Pair Up For Canada's Environment

Looks like Coca-Cola in Canada might be giving those holiday polar bears a day job. The soft drink giant plans to use its holiday ad campaign to raise awareness of endangered polar bears.  It’s part of a three-pronged partnership with WWF Canada to fight climate change and save the environment. The partnership will also see […]

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Are People Wasting Time Online-Or Is It Time Well Wasted?

So Salary.com has released the results of its annual Wasting Time At Work survey, and,  not surprisingly,  nearly half the respondents (48 per cent) admit that surfing the net for personal use is their biggest time-waster at work. That’s an unfortunate blow to anyone trying to implement social media tools at work.  At first glance, […]

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Delta Media To Create Social Media Strategies For White Ribbon Campaign

The White Ribbon Campaign knows that to end male violence against women, it’s crucial that their messages reach  young men and boys. Since social media is the most effective way to connect and educate this demographic, they’ve engaged Delta Media to head up a new social media campaign aimed at male youth. The Ottawa-based bilingual agency […]

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Get Your Clients Twittering…Before Someone Else Does

Such is the shadowy nature of the web that, when a colleague told me that he’d found Britney Spears on Twitter-therealbritney-I didn’t believe that it was actually her. A look through therealbritney’s profile reveals it likely is-personal details, links to her official site and Britney-branded wallpaper attest to its authenticity-but my immediate reaction is testimony […]

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