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Strategic Objectives Becomes Leon's New Agency Of Record

Leon’s Furniture Ltd. celebrates its 100th anniversary next year, and it’s chosen Strategic Objectives to help mark the occasion. The venerable Canadian furniture retailer selected Strategic Objectives to collaborate on a “multi-pronged” communications campaign.   Since Leon’s is still Canadian owned and operated, expect heavy emphasis on  it’s role in the  Canadian psyche.   The plan also […]

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One Client Industry Thriving In Current Economy: Consumer Electronics

It’s looking more and more like the current economic crisis will turn into a full-blown recession. Some areas of industry, though, will continue to thrive regardless, though, which means opportunity for PR professionals. It should come as no surprise that one of those industries is consumer electronics. And why not? BlackBerries and laptops are no […]

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Improve Communication By Breaking Down Silos: Easier Said Than Done

I had a bit of a sobering revelation Thursday night. At CPRS Toronto‘s workshop “Relationship Management=Inspiration and Prespiration”, AgencyLink‘s Sheila Corriveau and Stan Didzbalis asked for our feedback on how we had resolved communication problems at our jobs. It was both reassuring and troubling to hear that many of us faced the same conflicts-missed deadlines, […]

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