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We're #2: Canada's Brand Ranked Second-Best In The World

Whatever the state of the economy,  Canada can be reassured that our national “brand” is the second strongest in the world.   Not as good as those pesky Australians, apparently, but still better than everybody else. FutureBrand‘s annual Country Brand Index ranks the Canadian brand as second overall.   The international survey of 2,700 people ranked Australia’s […]

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Act Now Before Economy Stifles Social Media Use

More sobering news from MediaPost: many brand executives plan to cut spending on social media strategies. Apparently, many feel their clients-or companies-still see social media as untried and risky, and would rather go with what’s been tried, tested and true. That’s unfortunate for any public relations professional whose budget is tied to that of the […]

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Strategic Objectives Becomes Leon's New Agency Of Record

Leon’s Furniture Ltd. celebrates its 100th anniversary next year, and it’s chosen Strategic Objectives to help mark the occasion. The venerable Canadian furniture retailer selected Strategic Objectives to collaborate on a “multi-pronged” communications campaign.   Since Leon’s is still Canadian owned and operated, expect heavy emphasis on  it’s role in the  Canadian psyche.   The plan also […]

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One Client Industry Thriving In Current Economy: Consumer Electronics

It’s looking more and more like the current economic crisis will turn into a full-blown recession. Some areas of industry, though, will continue to thrive regardless, though, which means opportunity for PR professionals. It should come as no surprise that one of those industries is consumer electronics. And why not? BlackBerries and laptops are no […]

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Improve Communication By Breaking Down Silos: Easier Said Than Done

I had a bit of a sobering revelation Thursday night. At CPRS Toronto‘s workshop “Relationship Management=Inspiration and Prespiration”, AgencyLink‘s Sheila Corriveau and Stan Didzbalis asked for our feedback on how we had resolved communication problems at our jobs. It was both reassuring and troubling to hear that many of us faced the same conflicts-missed deadlines, […]

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