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Argyle and Jamieson form Vital partnership

Argyle Communications has taken on one of Canada’s oldest natural remedy providers as its new client. Jamieson Laboratories has signed on with the Toronto-based agency and, based on the press release chatter, it should be a mutually beneficial partnership. Not only will Jamieson receive public relations and strategic communications support,  Argyle will raise the profile […]

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Extreme Helps Sony Style Gain a Wonder-ful Reputation

Sony Style is rebranding itself: It doesn’t just want us to choose new electronics in its stores, it wants us to “Experience The Wonder”. So it’s chosen Extreme Group’s Toronto office to make that all happen. The advertising agency will develop Sony Style’s “Experience The Wonder” campaign. The official campaign launch last Friday may be […]

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A Toronto Team Effort For Youth

It’s like watching the Superfriends in action. Toronto’s four professional sports teams-The Maple Leafs, Blue Jays, Raptors and Argonauts-are, ah, teaming up to collaborate their four charitable efforts under the “Team Up For Youth” partnership. It’s part of Ontario’s Youth Challenge Fund (YCF) which aims to connect with youth and to provide them with ways […]

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The Week on PR In Canada

A look back at some of the things we discussed this week on PR In Canada: Can The CBC Make Hockey Fans Forget Tradition? http://www.princanada.com/can-the-cbc-make-hockey-fans-forget-tradition Are PR Practitioners Making What They Should? http://www.princanada.com/are-pr-practitioners-making-what-they-should Koodo’s Next Move? Turning The Public Into A Star http://www.princanada.com/koodos-next-move-turning-the-public-into-a-star The Greatest Social Media Measurement Tool? People http://www.princanada.com/the-greatest-social-media-measurement-tool-people Lessons From The Party […]

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Auto Experts Aspen Expand Into Canada

Chicago-based Aspen Marketing Services is making a foray into the Canadian market. The Marketing and Public Relations services agency will open its first north-of-the-border office just outside in Markham, Ontario. Aspen has made a name for itself as a leader in automotive marketing services, and has tapped Pfaff Automotive partners’ Director of Marketing and Communications […]

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