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A Toronto Team Effort For Youth

It’s like watching the Superfriends in action. Toronto’s four professional sports teams-The Maple Leafs, Blue Jays, Raptors and Argonauts-are, ah, teaming up to collaborate their four charitable efforts under the “Team Up For Youth” partnership. It’s part of Ontario’s Youth Challenge Fund (YCF) which aims to connect with youth and to provide them with ways […]

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The Week on PR In Canada

A look back at some of the things we discussed this week on PR In Canada: Can The CBC Make Hockey Fans Forget Tradition? Are PR Practitioners Making What They Should? Koodo’s Next Move? Turning The Public Into A Star The Greatest Social Media Measurement Tool? People Lessons From The Party […]

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Auto Experts Aspen Expand Into Canada

Chicago-based Aspen Marketing Services is making a foray into the Canadian market. The Marketing and Public Relations services agency will open its first north-of-the-border office just outside in Markham, Ontario. Aspen has made a name for itself as a leader in automotive marketing services, and has tapped Pfaff Automotive partners’ Director of Marketing and Communications […]

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Pinkwash: It Takes More To Prove You Care About Breast Cancer

We’re coming up on Breast Cancer Awareness Month in October, which means once again corporations are suddenly swimming in a sea of pink. [MM_Access_Decision access=’false’] You don’t have access to [MM_Content_Data name=’title’]. Click here to purchase access: Get Access BREAKING NEWS [/MM_Access_Decision]   Pink products are everywhere-pink frying pans, pink pens, pink tennis balls, even […]

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