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Communications Hurt By The "Generational Firewall": Grown Up Digital And Don Tapscott

I attended the official launch of Don Tapscott‘s latest book,  Grown Up Digital, last night.   He delivered an excellent talk about how he firmly believes that “Netgeners”-those born between 1977 and 1994 and who have never known life without computers-will turn out smarter,faster and more creative than generations before them. I’ll admit I felt smug […]

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Are Organizations Ready For Social Media Customer Service?

It was bound to happen.  Companies are taking the two-way communication model of social media and bringing it to the next level. Specifically, they’re beginning to use them as extensions of their customer service departments. According to Brandweek,  Twitter is a particularly popular tool for this.   The ease of adding followers and sending Tweets make […]

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Canadian Chapter Worldwide Orphans Foundation Launched Thanks To RBC Dexia

A $200,000 donation from RBC Dexia has fueled the creation of the Canadian chapter of the Worldwide Orphans Foundation (WWO). RBC Dexia will act as a lead sponsor in the chapter,  creating the groundwork for  WWO Canada and also providing employee volunteers for its various initiatives. The WWO, first launched in 1997, will help orphaned […]

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Starcom MediaVest Group Takes Top Honours At Strategy's MAOY Awards

The judges have decided, and Starcom MediaVest Group has won gold at Strategy‘s Media Agency of the Year (MAOY) Awards. The MAOY Awards honour the best work of Canada’s media agencies, as chosen from a national shortlist by Canadian agencies and then by a panel of Canada’s top communications professionals. Starcom’s integrated media campaigns for […]

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Now Could Be A Boom Time For Not-For-Profits

In the current state of the economy,  most not-for-profit organizations must be fighting an urgent sense of panic. Generating donor cash flow can be enough of a challenge when things are prosperous.    Won’t it be even worse if Canada trudges into a full-blown recession? A look at current campaign trends, though, suggests the opposite is […]

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