Starcom MediaVest Group Takes Top Honours At Strategy's MAOY Awards

The judges have decided, and Starcom MediaVest Group has won gold at Strategy‘s Media Agency of the Year (MAOY) Awards. The MAOY Awards honour the best work of Canada’s media agencies, as chosen from a national shortlist by Canadian agencies and then by a panel of Canada’s top communications professionals. Starcom’s integrated media campaigns for […]

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Now Could Be A Boom Time For Not-For-Profits

In the current state of the economy,  most not-for-profit organizations must be fighting an urgent sense of panic. Generating donor cash flow can be enough of a challenge when things are prosperous.    Won’t it be even worse if Canada trudges into a full-blown recession? A look at current campaign trends, though, suggests the opposite is […]

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Friday Poll: If You Could Vote In The U.S. Election, Who Would You Choose?

The most hotly anticipated day of the year-on both sides of the border-is four days away. On November 4, after a months-long presidential campaign, the U.S.  will elect either Barack Obama or John McCain as its new President. Let’s admit it:  Canadians have been as fascinated with the American election as our neighbours to the […]

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Sinister Circus At Rideau Hall….There's A Joke There, But I'm Not Touching It

Rideau Hall, the Governor-General’s official Residence in Ottawa,  is inviting the community out for trick-or-treating tonight. Costumed revellers of all ages-does that mean we’ll see our MPPs dressed up as Batman?-can visit from 5PM to 8PM at the Hall’s Hallowe’en-themed Sinister Circus. I could say that describes what Parliament is like on a daily basis, […]

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Reputation Management All For Naught At York University

York University is at it again. Canada’s third-largest university is staring down the barrel of another strike, almost exactly eight years after its disastrous 11-week teaching assistant’s disruption. Aside from causing huge rifts between York and its faculty, that strike was a public relations disaster for the school.  It drove off potential students and garnered  […]

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Is Hockey Still The Best Game We Can Name?

Is the good old hockey game really still the best game we can name? There’s a definite disconnect between the expense and effort put in to nationwide hockey promotions and what’s actually happening on Canada’s urban rinks. Despite the overwhelming popularity of hockey-themed events-the Hockey Night In Canada brouhaha and the Kraft Hockeyville contest is […]

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Coca-Cola And WWF Canada Pair Up For Canada's Environment

Looks like Coca-Cola in Canada might be giving those holiday polar bears a day job. The soft drink giant plans to use its holiday ad campaign to raise awareness of endangered polar bears.  It’s part of a three-pronged partnership with WWF Canada to fight climate change and save the environment. The partnership will also see […]

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Are People Wasting Time Online-Or Is It Time Well Wasted?

So Salary.com has released the results of its annual Wasting Time At Work survey, and,  not surprisingly,  nearly half the respondents (48 per cent) admit that surfing the net for personal use is their biggest time-waster at work. That’s an unfortunate blow to anyone trying to implement social media tools at work.  At first glance, […]

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