8. Attaching images to your media pitch

By Dave Forde / June 27, 2020

If you are including images attach them to the email – NEVER embed them in the press release.

The images will need to be at least 1mb in file size, but not so big that they jam up the journalist’s inbox.

Picture is Worth


Images to send:   

  • a headshot of the person quoted in your press release
  • an image of your product

Image formats to send:

  • .jpg
  • .jpeg
  • .png
  • .pdf is NOT an image