By
Dave Forde
/ June 27, 2020
The subject line of your email pitch must contain your news hook – the one thing that makes your story stand out and demand a journalist’s attention.
Most journalists get at least 200 pitch emails a day. If your email subject line doesn’t grab them, your media pitch is dead in the water.
What makes your story newsworthy?
Your story must contain some element that makes it a ‘first’, disruptive, innovative, counter-intuitive, or a powerful human interest story. This is key to getting attention.
If your email header doesn’t contain any of these the journalist will hit delete.
Keep it short. Your subject line should be fewer than eight words and is usually based on the attention grabbing headline of your press release.