If you do get a positive response to your media pitch email then this is your opportunity to build a relationship with the journalist.
That means you need to stay positive and be super helpful.
This is vital in all public relations.
They may well want to interview you over the phone to get additional quotes, ask for further information about your business or even – on rare occasions – arrange a photo shoot.
Bend over backwards to meet their requests.
If you don’t, the next business in line WILL do this and they will be the ones who secure the media coverage you are after.
But if all goes to plan your pitch has done its job and you have just secured some awesome media coverage for your business.
Great work. You have just learned how to get in the news.