10. Triple check before hitting ‘Send’

By Dave Forde / June 27, 2020

This is your one and only opportunity to impress this journalist and convey to them you have a decent news story.

Before you rush to hit send – check, check, and check again.

If your pitch looks rushed and sloppy the journalist will ignore it – take the time to get it right.

You may well be pitching to the same journalist multiple times, you want yours to be an email that gets opened.