1. Your email address

By Dave Forde / June 27, 2020

Always send your pitch from a credible email address. Preferably from your company domain.

No journalist will take you seriously if they get a mail from juliepragency@gmail.com or bobpr@hotmail.com.

Look professional. Always.

And use this guide to know how to find someone’s email so you make sure you get to the right journalist.