All posts in "Measurement"

Measuring Stakeholder Relationships: A Case Study

By PR In Canada / December 5, 2008

We work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building and maintaining relationships with stakeholders for mutual benefit, then there sure better be a way to first diagnose the situation, respond to it, then measure […]


The Waterline in Research & Measurement

By PR In Canada / November 26, 2008

Most of us have seen Titanic and the source of its demise.  If you haven’t seen it, perhaps you’ve seen an iceberg on the Discovery Channel, on a bottled water commercial, or on one of those marginally corny corporate motivational posters that were all the rage in the late 90s. In any event, picture an […]