Putting aside the obvious size differences for a moment, we often wonder whether there is a difference between how Canadians vs Americans consumer media. Media-Corps put together the following infographic that highlights some of the differences:
As they roll out the results from their latest consumer study with called “brandshare,” Edelman has found that an overwhelming majority of people across eight countries – including Canada – want marketers to more effectively share their brands. In Canada, 91 per cent of people want brands to share and only eight per cent feel brands are doing this well, which is consistent with other markets.
ExactTarget released their Digital North, which surveyed more than 1,300 online Canadian consumers (ages 18 and older), and the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online. According to the data, more than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter.
According to a survey of 2,000 women conducted by OnePoll, one in four women distorted or exaggerated what they are doing on the social media site once a month. Many of the surveyed women had pretended to be out of town, to be home alone or embellish about their job or an exotic holiday.
Why Do Women Lie On Facebook?
One of the trends circulating around the media world in 2013 is “Content PR” – the extension of content marketing principles applied to PR. The core content marketing principles include:
Now in its 10th year, the BrandSpark CanadianShopper Study was recently released. The study reveals shoppers attitudes towards topics including: the economy, the environment, food and nutrition, health and beauty habits, purchase decision influencers, media habits, and new technology.
Facebook, Twitter, YouTube, 2013 has been a big year for the various social media platforms on the market and Canadian companies certainly were no stranger to taking advantage of the many opportunities they can offer. Hill+Knowlton Strategies Canada took some time to dig into the S&P/ TSX 60 Indes to get a better understanding of how Canadian companies have used social media during October 2012.
According to New York-based Zeno Group, more than one-third of executives (36 percent) say that the CEO of their company does not care or cares little about the company’s reputation in social media. This is according to the findings from the public relation agency’s Zeno Digital Readiness Survey,
According to the results from the latest PR Newswire study, press releases that include multimedia assets generate significantly more visibility than text-only releases – up to 9.7 times more.
“9 to 5”, “the rat race”, “career,” there have been so many names given to the process of making a dollar big during a business day, but for some they would rather work on their own hours. Often they are called freelancers, and often they think different than those who take full-time employment. According to this infographic we found:
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