91% Of Consumers Want Brands To Share, But Small Percentage Do It Well [Study]

As they roll out the results from their latest consumer study with called “brandshare,” Edelman has found that an overwhelming majority of people across eight countries – including Canada – want marketers to more effectively share their brands. In Canada, 91 per cent of people want brands to share and only eight per cent feel brands are doing this well, which is consistent with other markets.

Survey Says: 30%+ Of Canadian Consumers More Likely To Buy From Brands They Follow On Twitter

ExactTarget released their Digital North, which surveyed more than 1,300 online Canadian consumers (ages 18 and older), and the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online. According to the data, more than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter.

Many Women Lie On Facebook, Are You One Of Them?

According to a survey of 2,000 women conducted by OnePoll, one in four women distorted or exaggerated what they are doing on the social media site once a month. Many of the surveyed women had pretended to be out of town, to be home alone or embellish about their job or an exotic holiday.

Why Do Women Lie On Facebook?

Now Trending – Content PR [Infographic]

One of the trends circulating around the media world in 2013 is “Content PR” – the extension of content marketing principles applied to PR. The core content marketing principles include:

2013 BrandSpark Canadian Shopper Study

Now in its 10th year, the BrandSpark CanadianShopper Study was recently released. The study reveals shoppers attitudes towards topics including: the economy, the environment, food and nutrition, health and beauty habits, purchase decision influencers, media habits, and new technology.