Steve Levy, Chief Operating Officer, Ipsos Reid unveiled the Top 10 Most Influential Brands in Canada at FFWD: Advertising & Marketing Week in Toronto yesterday.
Social media analytics provider, Simply Measured released the results from a report this week that show 98 percent of the world’s largest brands were active on Twitter during Q4 of 2013, and 64 percent of successful, growing US companies are utilizing the network as well.
There have been many case studies that have shown the importance and value of leveraging social media in your communications strategy, and now thanks to the results from a new study conducted by NATIONAL Public Relations and the AMO network, it is also extremely important to the investor community. According to the data, a majority of institutional investors around the world said social media will grow in importance as an investor relations tool, even though seldom consulted today by investment professionals. The data further reveals that 56 per cent of institutional investors say they consider social media to be “not yet sig
According to a new study from Pew Research Center took stock of the year in social media and the findings show that a majority of us are connecting with each other online in a big way, with 73 percent of “online adults” using social media.
Good and bad, angels and sinners, oh and Rob Ford, but you decide which side of the fence he sits on… Transparency International, a watchdog NGO, has published its Corruption Perceptions Index for 2013, which ranks countries around the world by perceived level of government corruption, with a score of 100 signaling an absence of official corruption and a score of 0 indicating a country that is hopelessly corrupt. There were a total of 177 countries and territories listed on the index, less than one-third managed to break 50. As No. 127 Nicaragua would
As part of their expansion of PC Plus, Loblaws today released some new data from a survey that looks at how Canadians engage with rewards programs. The program was launched earlier this year at 44 Loblaws stores in Ontario and now extends to the rest of the country, making it one of Canada’s largest supermarket reward programs.
“Don’t shoot the messenger,” but according to results from a survey conducted by all-in-one messenger service imo.im, more women are vain in person than online. The company used Google Consumer Surveys to assess women’s comfort level when it comes to video calling — would you take a video call without any makeup?
Putting aside the obvious size differences for a moment, we often wonder whether there is a difference between how Canadians vs Americans consumer media. Media-Corps put together the following infographic that highlights some of the differences:
As they roll out the results from their latest consumer study with called “brandshare,” Edelman has found that an overwhelming majority of people across eight countries – including Canada – want marketers to more effectively share their brands. In Canada, 91 per cent of people want brands to share and only eight per cent feel brands are doing this well, which is consistent with other markets.
ExactTarget released their Digital North, which surveyed more than 1,300 online Canadian consumers (ages 18 and older), and the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online. According to the data, more than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter.
