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All posts in "Industry News"

One Client Industry Thriving In Current Economy: Consumer Electronics

By Christie Adams / November 10, 2008

It’s looking more and more like the current economic crisis will turn into a full-blown recession. Some areas of industry, though, will continue to thrive regardless, though, which means opportunity for PR professionals. It should come as no surprise that one of those industries is consumer electronics. And why not? BlackBerries and laptops are no […]


Starcom MediaVest Group Takes Top Honours At Strategy's MAOY Awards

By Christie Adams / October 31, 2008

The judges have decided, and Starcom MediaVest Group has won gold at Strategy‘s Media Agency of the Year (MAOY) Awards. The MAOY Awards honour the best work of Canada’s media agencies, as chosen from a national shortlist by Canadian agencies and then by a panel of Canada’s top communications professionals. Starcom’s integrated media campaigns for […]


Explain this one to me: CIOs Don't Plan To Implement Social Media Tools

By Christie Adams / October 23, 2008

So itWorld Canada reports that a Robert Half Technology survey shows nearly two-thirds of CIOs aren’t planning to implement tools like wikis, blogs or social networks at their companies.  Isn’t THAT ironic, Alanis. How could Canada’s CIOs not appreciate the way these tools improve internal communications at corporations-something so vital during (to use the phrase […]


New Addition Times Five at Media Profile

By Christie Adams / October 15, 2008

It’s good to know that in the current economic doom-and-gloom, at least one Canadian agency is thriving. Media Profile has added five new bodies to its Toronto team-two new senior staff and three new coordinators- that will provide greater reach and support to their expanding roster of accounts. New sports programming Senior Analyst James Lamont […]


NATIONAL PR Acquires Sonic Boom Creative Media

By Christie Adams / October 6, 2008

NATIONAL Public Relations’ biggest priority right now seems to be building its digital media prowess. Just days ago they announced some major additions at the top level, and today they’ve announced their acquisition of digital media agency Sonic Boom Creative Media Inc.. The interactive agency will help fill in the blanks in the roster of […]


Local Daily, International Photo Exposure

By Christie Adams / October 2, 2008

Take note if you’re a photographer-or if one of your clients is. Metro News is holding its second Metro Global Photo Challenge. Most papers have a photo contest of some sort, true. What sets this contest ahead of others, though, is every local Metro has a place on the international chain of Metro papers. That […]


NHL wheels into Europe with Bridgestone support

By Christie Adams / October 1, 2008

The National Hockey League has rewarded its European fans with a treat:  a set of season opening games in Sweden and the Czech Republic. NHL Premiere 2008 brings the league across the ocean. The New York Rangers and The Tampa Bay Lighting will face off in Prague, while the Ottawa Senators and Pittsburgh Penguins go […]


Auto Experts Aspen Expand Into Canada

By Christie Adams / September 30, 2008

Chicago-based Aspen Marketing Services is making a foray into the Canadian market. The Marketing and Public Relations services agency will open its first north-of-the-border office just outside in Markham, Ontario. Aspen has made a name for itself as a leader in automotive marketing services, and has tapped Pfaff Automotive partners’ Director of Marketing and Communications […]


TorontoTechWeek Announces Marketwire As Official Media Partner

By Christie Adams / September 12, 2008

Technology leaders will gather in Toronto this September 22 to share their knowledge and success, and now they will be able to share their technological triumphs with the rest of the world through Marketwire. Marketwire has been named the official media partner and newswire provider to TorontoTechWeek. In addition to traditional releases, Tech Week and […]

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