All posts in "Features"
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Argyle and Jamieson form Vital partnership

By Christie Adams / September 30, 2008

Argyle Communications has taken on one of Canada’s oldest natural remedy providers as its new client. Jamieson Laboratories has signed on with the Toronto-based agency and, based on the press release chatter, it should be a mutually beneficial partnership. Not only will Jamieson receive public relations and strategic communications support,  Argyle will raise the profile […]

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Getting Canada To Give

By Christie Adams / September 30, 2008

Imagine Canada wants to give Thanksgiving a whole new meaning. Now, with the holiday not far off, the charity support agency hopes to drive traffic to Canadahelps.org through its new Thanks& Giving campaign. Thanks & Giving encourages Canadians to donate their money or time to a charity of their choice during the Thanksgiving holiday each […]

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Extreme Helps Sony Style Gain a Wonder-ful Reputation

By Christie Adams / September 30, 2008

Sony Style is rebranding itself: It doesn’t just want us to choose new electronics in its stores, it wants us to “Experience The Wonder”. So it’s chosen Extreme Group’s Toronto office to make that all happen. The advertising agency will develop Sony Style’s “Experience The Wonder” campaign. The official campaign launch last Friday may be […]

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The Week on PR In Canada

By Christie Adams / September 30, 2008

A look back at some of the things we discussed this week on PR In Canada: Can The CBC Make Hockey Fans Forget Tradition? http://www.princanada.com/can-the-cbc-make-hockey-fans-forget-tradition Are PR Practitioners Making What They Should? http://www.princanada.com/are-pr-practitioners-making-what-they-should Koodo’s Next Move? Turning The Public Into A Star http://www.princanada.com/koodos-next-move-turning-the-public-into-a-star The Greatest Social Media Measurement Tool? People http://www.princanada.com/the-greatest-social-media-measurement-tool-people Lessons From The Party […]

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Koodo's Next Move? Turning the Public Into A Star

By Christie Adams / September 24, 2008

Well, Koodo’s gone and and ruined my Hallowe’en costume for sure this time. Full disclosure: I’m one of those geeks who has a Hallowe’en costume in mind at least seven months in advance. So last winter, I declared my intentions to dress as an 80s aerobics instructor. Then along came Koodo with its roster of […]

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The Maple Leaf Foods Crisis: One Month Later

By Christie Adams / September 19, 2008

It’s been a month since the Listeria outbreak at a Maple Leaf Foods’ meat packing plant so it’s a good time to take stock of how the company handled the ultimate public relations nightmare. Soft facts-a noticeable lack of outrage at Maple Leaf itself and a greater public focus on the virus instead-suggest that the […]

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Pinkwash: It Takes More To Prove You Care About Breast Cancer

By Christie Adams / September 19, 2008

We’re coming up on Breast Cancer Awareness Month in October, which means once again corporations are suddenly swimming in a sea of pink. [MM_Access_Decision access=’false’] You don’t have access to [MM_Content_Data name=’title’]. Click here to purchase access: Get Access BREAKING NEWS [/MM_Access_Decision]   Pink products are everywhere-pink frying pans, pink pens, pink tennis balls, even […]

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Bell: Er, I Miss The Beavers

By Christie Adams / September 16, 2008

So it’s been almost two months into Bell’s new advertising campaign and we find, again, why an ad campaign fails without a public relations campaign to back it up. As you probably noticed, Bell fired chatty animated beavers Frank and Gordon in anticipation of the launch of its new logo. So it unleashed a new […]

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Frequent Flying=Happy Retailers Online

By Christie Adams / September 11, 2008

Another online retailer has joined forces with an affiliate to increase their digital profile power. Purveyors of fine art Artevo.com have paired up with the Aeroplan Rewards program to make for happier online shopping from their Calgary-based operation. Art aficionados can now redeem their Aeroplan Rewards for contemporary and fine art available through Artevo.com Artevo […]

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Tory Mudslinging? Er, Not Quite…

By Christie Adams / September 10, 2008

Three days into the Federal election campaign, and someone has already put their foot in it. An internet spot on the Conservatives’ website notaleader.ca backfired when viewers reacted with disgust, not mirth, at an image of Liberal leader Stephane Dion getting pooped on by a puffin. I suppose the Conservatives thought it was edgy.  Apparently […]

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