All posts in "Features"
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Can The Leafs Revive A Struggling Brand?

By Christie Adams / October 6, 2008

Without any Grade A steak to offer, the Toronto Maple Leafs are serving their fans sizzle instead. With their star slipping among their fans, the team has officially declared it Blue & White Week in the Greater Toronto Area. The Leafs, as you may well know, have had several dismal seasons of late, and have […]

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Facebook Power To The People-Sort Of

By Christie Adams / October 6, 2008

From the hope springs eternal files People sure are in love with the old Facebook. They love it so much that there’s a plethora of groups, all apparently started by Facebook co-founder Mark Zuckerberg, that promise if a certain amount of people join, the old Facebook will be returned The response has been overwhelming-though the […]

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NATIONAL PR Acquires Sonic Boom Creative Media

By Christie Adams / October 6, 2008

NATIONAL Public Relations’ biggest priority right now seems to be building its digital media prowess. Just days ago they announced some major additions at the top level, and today they’ve announced their acquisition of digital media agency Sonic Boom Creative Media Inc.. The interactive agency will help fill in the blanks in the roster of […]

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Vitasoy, FACES Sign On With MECA

By Christie Adams / October 6, 2008

Seems knowledge does pay: Montreal-based Communications MECA was chosen by Vitasoy Inc. and FACES Cosmetics as their agency of record and, according to official sound bites, much of the decision came down to who and what the agency knows Vitasoy, producer of organic soy products, chose MECA for its “creative energy and industry knowledge” to […]

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The Week on PR In Canada Sept. 30-Oct 5

By Christie Adams / October 6, 2008

A look back at what we discussed this week on PR In Canada: Ten Minutes With Argyle’s Dan Tisch Hill & Knowlton Named To Top 100 Employers Toronto Owns The Nuit Again Local Daily, International Exposure Knight Foundation has $5M for us to use Tech for Good Labatt Makes A Plan To Engage Youth NHL […]

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Ten Minutes With Argyle's Dan Tisch

By Christie Adams / October 3, 2008

I had the chance to speak with Argyle Communications’ president Dan Tisch, after the firm’s recent addition of Jamieson Laboratories to its client roster. He was in a good mood, understandably, as we talked about Argyle’s future. “Argyle has always had a focus on promoting healthy products,” says Tisch. Past clients include Weston Bakeries and […]

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Hill And Knowlton named to Top 100 Employers

By Christie Adams / October 3, 2008

For the seventh time, Hill & Knowlton Canada has been named one of Mediacorp’s Top 100 Employers in the country. The agency, which has eight offices across Canada, landed a spot for their commitment to employee development, an exemplary work environment and exceptional social atmosphere. Head of Corporate Development Ilyse Smith spoke about H&K’s values […]

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Toronto owns the Nuit again

By Christie Adams / October 3, 2008

Toronto’s annual all-night festival of the arts is back this Saturday night-the Scotiabank-sponsored Nuit Blanche. I’ve always liked the concept of Nuit Blanche-it’s not just exposure for artists from around the world, it’s a fantastic promotional tool for Toronto itself. It shows that Toronto is avant-garde, has a strong sense of community, and most importantly, […]

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Knight Foundation has $5M for us to use tech for good

By Christie Adams / October 1, 2008

Want to use technology to make things better in your community? The Knight Foundation wants to hear from you. The 2009 Knight News Challenge wants the world to help improve the way news and information is shared in their communities, and it has $5 million to offer to make the most innovative ideas come to […]

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Labatt Makes A Plan to engage youth

By Christie Adams / October 1, 2008

To rebrand its safe drinking campaign, Labatt used feedback from youth ages 19-24 and for the most part, the results show. Their new portal, www.makeaplan.ca, was created after a Labatt-commissioned Ipsos Reid poll showed the 19-24 demographic was the most likely to make plans to get home safely after a night of drinking. The result […]

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