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Hill And Knowlton named to Top 100 Employers

By Christie Adams / October 3, 2008

For the seventh time, Hill & Knowlton Canada has been named one of Mediacorp’s Top 100 Employers in the country. The agency, which has eight offices across Canada, landed a spot for their commitment to employee development, an exemplary work environment and exceptional social atmosphere. Head of Corporate Development Ilyse Smith spoke about H&K’s values […]

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Toronto owns the Nuit again

By Christie Adams / October 3, 2008

Toronto’s annual all-night festival of the arts is back this Saturday night-the Scotiabank-sponsored Nuit Blanche. I’ve always liked the concept of Nuit Blanche-it’s not just exposure for artists from around the world, it’s a fantastic promotional tool for Toronto itself. It shows that Toronto is avant-garde, has a strong sense of community, and most importantly, […]

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Knight Foundation has $5M for us to use tech for good

By Christie Adams / October 1, 2008

Want to use technology to make things better in your community? The Knight Foundation wants to hear from you. The 2009 Knight News Challenge wants the world to help improve the way news and information is shared in their communities, and it has $5 million to offer to make the most innovative ideas come to […]

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Labatt Makes A Plan to engage youth

By Christie Adams / October 1, 2008

To rebrand its safe drinking campaign, Labatt used feedback from youth ages 19-24 and for the most part, the results show. Their new portal, www.makeaplan.ca, was created after a Labatt-commissioned Ipsos Reid poll showed the 19-24 demographic was the most likely to make plans to get home safely after a night of drinking. The result […]

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Argyle and Jamieson form Vital partnership

By Christie Adams / September 30, 2008

Argyle Communications has taken on one of Canada’s oldest natural remedy providers as its new client. Jamieson Laboratories has signed on with the Toronto-based agency and, based on the press release chatter, it should be a mutually beneficial partnership. Not only will Jamieson receive public relations and strategic communications support,  Argyle will raise the profile […]

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Getting Canada To Give

By Christie Adams / September 30, 2008

Imagine Canada wants to give Thanksgiving a whole new meaning. Now, with the holiday not far off, the charity support agency hopes to drive traffic to Canadahelps.org through its new Thanks& Giving campaign. Thanks & Giving encourages Canadians to donate their money or time to a charity of their choice during the Thanksgiving holiday each […]

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Extreme Helps Sony Style Gain a Wonder-ful Reputation

By Christie Adams / September 30, 2008

Sony Style is rebranding itself: It doesn’t just want us to choose new electronics in its stores, it wants us to “Experience The Wonder”. So it’s chosen Extreme Group’s Toronto office to make that all happen. The advertising agency will develop Sony Style’s “Experience The Wonder” campaign. The official campaign launch last Friday may be […]

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The Week on PR In Canada

By Christie Adams / September 30, 2008

A look back at some of the things we discussed this week on PR In Canada: Can The CBC Make Hockey Fans Forget Tradition? http://www.princanada.com/can-the-cbc-make-hockey-fans-forget-tradition Are PR Practitioners Making What They Should? http://www.princanada.com/are-pr-practitioners-making-what-they-should Koodo’s Next Move? Turning The Public Into A Star http://www.princanada.com/koodos-next-move-turning-the-public-into-a-star The Greatest Social Media Measurement Tool? People http://www.princanada.com/the-greatest-social-media-measurement-tool-people Lessons From The Party […]

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Koodo's Next Move? Turning the Public Into A Star

By Christie Adams / September 24, 2008

Well, Koodo’s gone and and ruined my Hallowe’en costume for sure this time. Full disclosure: I’m one of those geeks who has a Hallowe’en costume in mind at least seven months in advance. So last winter, I declared my intentions to dress as an 80s aerobics instructor. Then along came Koodo with its roster of […]

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The Maple Leaf Foods Crisis: One Month Later

By Christie Adams / September 19, 2008

It’s been a month since the Listeria outbreak at a Maple Leaf Foods’ meat packing plant so it’s a good time to take stock of how the company handled the ultimate public relations nightmare. Soft facts-a noticeable lack of outrage at Maple Leaf itself and a greater public focus on the virus instead-suggest that the […]

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