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Improving Agency-Client Communication with AgencyLink

By Christie Adams / October 10, 2008

It’s an irony that agencies often have trouble communicating with their most important stakeholders of all: their clients. “There’s often a disconnect between client and agency,” says Stan Didzbalis. “Clients feel their agency doesn’t understand their goals; the agencies say they don’t know what their clients want.” Enter AgencyLink, co-founded by Didzbalis and Sheila Corriveau. […]

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Chatting With Ilyse Smith on Hill & Knowlton's Top 100 Spot

By Christie Adams / October 10, 2008

Hill & Knowlton was recently named one of Mediacorp’s Top 100 employers in Canada. From Hill & Knowlton’s Toronto offices, Senior Vice-President Ilyse Smith talked to me about her agency’s seventh-time spot on the list. Ilyse Smith says that in her 12 years at Hill & Knowlton, its corporate philosophy has always been the same: […]

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CTV Hopes Simple Plan Ensures Hockey Theme's Supremacy

By Christie Adams / October 10, 2008

Looks like the CBC and CTV are taking the gloves off in the battle for Canada’s #1 hockey theme song. Just two days before the CBC announces the winner of its Hockey Night In Canada Anthem Challenge, CTV has announced that Canadian rockers Simple Plan are releasing their version of “The Hockey Theme”, as CTV-owned […]

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Can The Leafs Revive A Struggling Brand?

By Christie Adams / October 6, 2008

Without any Grade A steak to offer, the Toronto Maple Leafs are serving their fans sizzle instead. With their star slipping among their fans, the team has officially declared it Blue & White Week in the Greater Toronto Area. The Leafs, as you may well know, have had several dismal seasons of late, and have […]

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Facebook Power To The People-Sort Of

By Christie Adams / October 6, 2008

From the hope springs eternal files People sure are in love with the old Facebook. They love it so much that there’s a plethora of groups, all apparently started by Facebook co-founder Mark Zuckerberg, that promise if a certain amount of people join, the old Facebook will be returned The response has been overwhelming-though the […]

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NATIONAL PR Acquires Sonic Boom Creative Media

By Christie Adams / October 6, 2008

NATIONAL Public Relations’ biggest priority right now seems to be building its digital media prowess. Just days ago they announced some major additions at the top level, and today they’ve announced their acquisition of digital media agency Sonic Boom Creative Media Inc.. The interactive agency will help fill in the blanks in the roster of […]

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Vitasoy, FACES Sign On With MECA

By Christie Adams / October 6, 2008

Seems knowledge does pay: Montreal-based Communications MECA was chosen by Vitasoy Inc. and FACES Cosmetics as their agency of record and, according to official sound bites, much of the decision came down to who and what the agency knows Vitasoy, producer of organic soy products, chose MECA for its “creative energy and industry knowledge” to […]

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The Week on PR In Canada Sept. 30-Oct 5

By Christie Adams / October 6, 2008

A look back at what we discussed this week on PR In Canada: Ten Minutes With Argyle’s Dan Tisch Hill & Knowlton Named To Top 100 Employers Toronto Owns The Nuit Again Local Daily, International Exposure Knight Foundation has $5M for us to use Tech for Good Labatt Makes A Plan To Engage Youth NHL […]

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