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Hockey Night In Canada As Iconic As The Song: My Talk With CBC's Jeff Keay

By Christie Adams / October 23, 2008

Hockey Night In Canada recently capped off a tumultuous season when its viewers chose a new anthem to replace the show’s dearly departed old song.  I spoke with Jeff Keay, the CBC’s Head of Media Relations, English Services about the CBC’s Anthem Challenge and if they’re satisfied with the results. Which is more iconic-Hockey Night […]

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SOGO Active, So Goes Coca-Cola

By Christie Adams / October 22, 2008

How do you give yourself a healthy makeover if you’re a purveyor of sugar-laden soft drinks?  You give Canadian youth a chance to carry the Olympic torch. Coca-Cola plans to award 1,000 spots on the Vancouver 2010 Olympic Torch Relay  to youth who participate in SOGO Active,  Coke’s active lifestyle program. Coke is in an […]

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The Hour Wants You To Commit Acts Of Green

By Christie Adams / October 22, 2008

CBC’s The Hour is leveraging the cachet of George Stroumboulopoulos to get Canada to commit a million acts of green. One Million Acts of Green is The Hour’s nationwide environmental challenge.  It wants Canadians to make eco-friendly acts every single day, big or small, until the nationwide tally hits one million. It’s not about radically […]

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Paying More Than Lip Service To "Giving Back"

By Christie Adams / October 22, 2008

So that was a swanky awards gala last night for the Business For The Arts (BFTA) at the Carlu in Toronto.  I spoke with some of the BFTA VIPs before dinner and, sometime during the second glass of champagne, started thinking about true corporate social responsibility. If you’re increasing your CSR as part of an […]

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HMV Fights Music Exclusivity Trend

By Christie Adams / October 20, 2008

HMV Canada is sick of losing artists to exclusive distribution deals and they’ve made a direct plea to musicians to make their music available everywhere. Seems the national music retailer took out a full page ad in Billboard magazine praising artists who have resisted exclusivity deals with retail giants like Best Buy and Wal-Mart, and […]

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PR In Review Oct 13-17

By Christie Adams / October 20, 2008

Perhaps it’s from election burnout, but everyone’s eyes turned to entertainment promotions this week. The promoters of Saw 5 came under fire for their crank call application on the movie’s website. Fans of the movie could enter a friends name and number to send them a personalized, creepy phone call. Seems the promotion worked a […]

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Call It PR Across Canada: Whistler-Blackcomb's Tour

By Christie Adams / October 16, 2008

Whistler-Blackcomb is going to epic lengths to promote its new “Peak 2 Peak” gondola. Canada’s world famous ski resort is taking one of the gondola sky cabins on a cross-country tour to drum up awareness of the massive, 4 KM long gondola that connects the two peaks of Whistler-Blackcomb. Well, not exactly cross-country, since the […]

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The Ultimate Rebranding Challenge: Hamilton, Ontario

By Christie Adams / October 15, 2008

Rebranding companies and individuals is one thing. Rebranding an entire city is another. That’s what a group of citizens of Hamilton, Ontario are hoping to do, though, to their hometown. No fans of the city’s Steeltown moniker, they want Hamilton to be known as “The City of Waterfalls“. Seems the city is actually home to […]

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PR In Review – Oct 6 – 10

By Christie Adams / October 15, 2008

Election Day-Canada has chosen its government. This campaign has been fun to watch from a public relations standpoint-it’s Canada’s first federal election in the Web 2.0. world and the party leaders have had a brand new set of tools and rules to learn. It might just be the first election where the public has really […]

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