All posts in "Features"
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The Ultimate Rebranding Challenge: Hamilton, Ontario

By Christie Adams / October 15, 2008

Rebranding companies and individuals is one thing. Rebranding an entire city is another. That’s what a group of citizens of Hamilton, Ontario are hoping to do, though, to their hometown. No fans of the city’s Steeltown moniker, they want Hamilton to be known as “The City of Waterfalls“. Seems the city is actually home to […]

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PR In Review – Oct 6 – 10

By Christie Adams / October 15, 2008

Election Day-Canada has chosen its government. This campaign has been fun to watch from a public relations standpoint-it’s Canada’s first federal election in the Web 2.0. world and the party leaders have had a brand new set of tools and rules to learn. It might just be the first election where the public has really […]

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Improving Agency-Client Communication with AgencyLink

By Christie Adams / October 10, 2008

It’s an irony that agencies often have trouble communicating with their most important stakeholders of all: their clients. “There’s often a disconnect between client and agency,” says Stan Didzbalis. “Clients feel their agency doesn’t understand their goals; the agencies say they don’t know what their clients want.” Enter AgencyLink, co-founded by Didzbalis and Sheila Corriveau. […]

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Chatting With Ilyse Smith on Hill & Knowlton's Top 100 Spot

By Christie Adams / October 10, 2008

Hill & Knowlton was recently named one of Mediacorp’s Top 100 employers in Canada. From Hill & Knowlton’s Toronto offices, Senior Vice-President Ilyse Smith talked to me about her agency’s seventh-time spot on the list. Ilyse Smith says that in her 12 years at Hill & Knowlton, its corporate philosophy has always been the same: […]

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CTV Hopes Simple Plan Ensures Hockey Theme's Supremacy

By Christie Adams / October 10, 2008

Looks like the CBC and CTV are taking the gloves off in the battle for Canada’s #1 hockey theme song. Just two days before the CBC announces the winner of its Hockey Night In Canada Anthem Challenge, CTV has announced that Canadian rockers Simple Plan are releasing their version of “The Hockey Theme”, as CTV-owned […]

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Can The Leafs Revive A Struggling Brand?

By Christie Adams / October 6, 2008

Without any Grade A steak to offer, the Toronto Maple Leafs are serving their fans sizzle instead. With their star slipping among their fans, the team has officially declared it Blue & White Week in the Greater Toronto Area. The Leafs, as you may well know, have had several dismal seasons of late, and have […]

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Facebook Power To The People-Sort Of

By Christie Adams / October 6, 2008

From the hope springs eternal files People sure are in love with the old Facebook. They love it so much that there’s a plethora of groups, all apparently started by Facebook co-founder Mark Zuckerberg, that promise if a certain amount of people join, the old Facebook will be returned The response has been overwhelming-though the […]

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