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Microsoft Donates $25,000 To Award For Missing Gamer

By Christie Adams / October 27, 2008

Microsoft Corp. has donated $25,000 to the award for the return of 15-year-old Brandon Crisp,  who was apparently obsessed with the Xbox game Call Of Duty 4. The Barrie, Ontario teen disappeared after running away from home when his parents banned him from using the game console.  It’s feared he is being held against his […]

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The Week On PR In Canada Oct. 20-24

By Christie Adams / October 27, 2008

Corporate Social Responsibility was the word of the week this week. Many organizations were stepping up their efforts in giving back to the community-Coca-Cola, The Hour and big business among them. Is the bleak economy making organizations realize that hey, we all need to stick together? Here’s what we looked at this week on PR […]

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Cision Enhances Its Social Media Monitoring Services

By Christie Adams / October 24, 2008

More proof that social media is not going away any time soon:  Media monitoring provider Cision has launched what it calls a “comprehensive” set of social media monitoring services. Clearly, there’s a demand for proper social media measurement or  Cision would not have devoted time to developing its two new products.  The Cision Social Media […]

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To Manage Its Reputation, Canada Needs To Stop Toxic Souvenirs

By Christie Adams / October 24, 2008

More than a year after lead-laden toy scandals broke,  toxic toys are turning up in the worst possible incarnation: Canada-branded souvenirs. Health Canada ordered a recall of  toys like miniature hockey sticks and stuffed toys dressed as Mounties after an investigation by the Toronto Star found they contained dangerous amounts of lead. It looks terrible […]

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Hockey Night In Canada As Iconic As The Song: My Talk With CBC's Jeff Keay

By Christie Adams / October 23, 2008

Hockey Night In Canada recently capped off a tumultuous season when its viewers chose a new anthem to replace the show’s dearly departed old song.  I spoke with Jeff Keay, the CBC’s Head of Media Relations, English Services about the CBC’s Anthem Challenge and if they’re satisfied with the results. Which is more iconic-Hockey Night […]

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SOGO Active, So Goes Coca-Cola

By Christie Adams / October 22, 2008

How do you give yourself a healthy makeover if you’re a purveyor of sugar-laden soft drinks?  You give Canadian youth a chance to carry the Olympic torch. Coca-Cola plans to award 1,000 spots on the Vancouver 2010 Olympic Torch Relay  to youth who participate in SOGO Active,  Coke’s active lifestyle program. Coke is in an […]

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The Hour Wants You To Commit Acts Of Green

By Christie Adams / October 22, 2008

CBC’s The Hour is leveraging the cachet of George Stroumboulopoulos to get Canada to commit a million acts of green. One Million Acts of Green is The Hour’s nationwide environmental challenge.  It wants Canadians to make eco-friendly acts every single day, big or small, until the nationwide tally hits one million. It’s not about radically […]

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Paying More Than Lip Service To "Giving Back"

By Christie Adams / October 22, 2008

So that was a swanky awards gala last night for the Business For The Arts (BFTA) at the Carlu in Toronto.  I spoke with some of the BFTA VIPs before dinner and, sometime during the second glass of champagne, started thinking about true corporate social responsibility. If you’re increasing your CSR as part of an […]

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HMV Fights Music Exclusivity Trend

By Christie Adams / October 20, 2008

HMV Canada is sick of losing artists to exclusive distribution deals and they’ve made a direct plea to musicians to make their music available everywhere. Seems the national music retailer took out a full page ad in Billboard magazine praising artists who have resisted exclusivity deals with retail giants like Best Buy and Wal-Mart, and […]

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PR In Review Oct 13-17

By Christie Adams / October 20, 2008

Perhaps it’s from election burnout, but everyone’s eyes turned to entertainment promotions this week. The promoters of Saw 5 came under fire for their crank call application on the movie’s website. Fans of the movie could enter a friends name and number to send them a personalized, creepy phone call. Seems the promotion worked a […]

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