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Should Companies Tweet-Or Should Individuals?

By Christie Adams / November 5, 2008

Dave and I who are both on Twitter have been been having a debate in the office about setting up a PR In Canada Twitter account. I wrote last week that all organizations should get on Twitter-if only to protect their brand from impostors. Now, though, our debate is about how exactly companies should be […]

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Defining "Inappropriate" Facebook Behaviour

By Christie Adams / November 5, 2008

That’s quite the bit of Facebook shenanigans going on on the other side of the Prime Meridian. Thirteen Virgin Atlantic Airlines employees in England have been fired for making fun of the airline on a Facebook group they had set up. Joking remarks about the safety and cleanliness of Virgin’s planes, plus mocking some of […]

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Tim Hortons Takes Toronto Cup Recycling Into Its Own Hands

By Christie Adams / November 4, 2008

Pity poor Tim Hortons.  The dark side of being arguably the most popular coffee chain in the country means you’re also blamed for creating waste where lesser coffee chains go unscathed. There’s no Canada-wide policy on whether or not takeout coffee cups are a recyclable item or not.  That means in Prince Edward Island,  where […]

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How Atlantic Canada Frank Thrived Where Frank Died: Social Media

By Christie Adams / November 3, 2008

While last week marked the end of the national version of Frank Magazine,  Atlantic Canada Frank is not only hanging in, the maritime version of the iconic satirical rag seems to be flourishing. Maybe East Coasters have a better sense of humour than the rest of us?  I asked AC Frank‘s editor, John Williams,  why […]

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Want To Write For PR In Canada?

By Christie Adams / November 3, 2008

PR In Canada is Canada’s newest online publication dedicated to the public relations industry, with fresh news and articles every day. Our mission is simple: to be the voice for the communications and public relations industry across Canada. We want to share your opinions, thoughts, success stories and research that will keep the industry growing […]

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Reputation Management All For Naught At York University

By Christie Adams / October 30, 2008

York University is at it again. Canada’s third-largest university is staring down the barrel of another strike, almost exactly eight years after its disastrous 11-week teaching assistant’s disruption. Aside from causing huge rifts between York and its faculty, that strike was a public relations disaster for the school.  It drove off potential students and garnered  […]

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Is Hockey Still The Best Game We Can Name?

By Christie Adams / October 30, 2008

Is the good old hockey game really still the best game we can name? There’s a definite disconnect between the expense and effort put in to nationwide hockey promotions and what’s actually happening on Canada’s urban rinks. Despite the overwhelming popularity of hockey-themed events-the Hockey Night In Canada brouhaha and the Kraft Hockeyville contest is […]

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Are People Wasting Time Online-Or Is It Time Well Wasted?

By Christie Adams / October 29, 2008

So Salary.com has released the results of its annual Wasting Time At Work survey, and,  not surprisingly,  nearly half the respondents (48 per cent) admit that surfing the net for personal use is their biggest time-waster at work. That’s an unfortunate blow to anyone trying to implement social media tools at work.  At first glance, […]

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