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Job hunting Dos and Don'ts for public relations professionals

By Sandra Upeslacis / November 18, 2008

Feeling restless and unappreciated in your current work environment? Thinking about that “dream job” you’ve always wanted? Getting a great job in public relations is not rocket science, but it does take time and effort. As a former public relations professional and current Talent Manager for Canada’s largest public relations firm, resumes land in my […]

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Pepsi Joins In On The Corporate Transparency Game

By Christie Adams / November 10, 2008

Shel Holtz must have been onto something.   Either that, or a lot of companies have been listening to him. Whatever the reason,  corporate transparency is the latest thing in the PR game. Pepsi-QTG Canada has become the latest Canadian company to go the transparency route. It will voluntarily disclose information about its products-in this […]

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Improve Communication By Breaking Down Silos: Easier Said Than Done

By Christie Adams / November 10, 2008

I had a bit of a sobering revelation Thursday night. At CPRS Toronto‘s workshop “Relationship Management=Inspiration and Prespiration”, AgencyLink‘s Sheila Corriveau and Stan Didzbalis asked for our feedback on how we had resolved communication problems at our jobs. It was both reassuring and troubling to hear that many of us faced the same conflicts-missed deadlines, […]

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The Week On PR In Canada November 3-7

By Christie Adams / November 10, 2008

I could rehash this past week, but I think most of last week’s news was eclipsed by a little thing called the election of Barack Obama in the United States. Whatever your political stance, there is no denying the power of the historic acceptance speech Obama made in Chicago last Tuesday night. For one shining […]

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Weekend Rant: PR Professionals Need To Stop Whining, Start Doing

By Christie Adams / November 9, 2008

If you take a scroll through public relations sites of late, you’d swear the profession was a second-function that gets knocked down by marketing bullies every time it’s about to achieve its full potential. We have a lot to say about the state of our profession, and none of it is very encouraging: Public relations […]

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Popularity Defines A "Real" Online News Outlet

By Christie Adams / November 7, 2008

The fine line between bloggers and journalists is getting blurrier by the day. The economic crisis has been the death knell for many print publications this year. It’s killed off Masthead and Radar, the print edition of Christian Science Monitor, shrunk the circulation of Men’s Vogue, and caused layoffs at Time Inc, owners of Sports […]

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Job Posting Now Available On PR In Canada

By Christie Adams / November 6, 2008

Is Your Company Hiring? PR In Canada – https://www.princanada.com is Canada?s newest online publication dedicated to the public relations industry with fresh news and articles every day. Our purpose is simple-to be the voice for communications and public relations industry across Canada. We want to share your opinions, thoughts, success stories and research that will […]

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Celebrity Endorsement Might Be The Best Bang For Your PR Dollar

By Christie Adams / November 6, 2008

The celebrity endorsement game has certainly changed. It’s not enough anymore to slap the latest movie star’s photo on a bottle of perfume and call it a product pitch.  Now, most celebrities collaborate heavily (or at least claim to) on whatever product or brand they’re shilling. Which means a celebrity endorsement might just be the […]

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To Tweet Or Not To Tweet? A Social Experiment

By Christie Adams / November 6, 2008

So I posed the question yesterday whether brands should post on Twitter as the brand itself  or if they should assign a spokesperson to tweet on behalf of the company. It inspired John Carson at GCI group to take my question one step further. He asked his followers on Twitter what they would do.   The […]

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