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Want To Write For PR In Canada?

By Christie Adams / November 3, 2008

PR In Canada is Canada’s newest online publication dedicated to the public relations industry, with fresh news and articles every day. Our mission is simple: to be the voice for the communications and public relations industry across Canada. We want to share your opinions, thoughts, success stories and research that will keep the industry growing […]

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Reputation Management All For Naught At York University

By Christie Adams / October 30, 2008

York University is at it again. Canada’s third-largest university is staring down the barrel of another strike, almost exactly eight years after its disastrous 11-week teaching assistant’s disruption. Aside from causing huge rifts between York and its faculty, that strike was a public relations disaster for the school.  It drove off potential students and garnered  […]

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Is Hockey Still The Best Game We Can Name?

By Christie Adams / October 30, 2008

Is the good old hockey game really still the best game we can name? There’s a definite disconnect between the expense and effort put in to nationwide hockey promotions and what’s actually happening on Canada’s urban rinks. Despite the overwhelming popularity of hockey-themed events-the Hockey Night In Canada brouhaha and the Kraft Hockeyville contest is […]

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Are People Wasting Time Online-Or Is It Time Well Wasted?

By Christie Adams / October 29, 2008

So Salary.com has released the results of its annual Wasting Time At Work survey, and,  not surprisingly,  nearly half the respondents (48 per cent) admit that surfing the net for personal use is their biggest time-waster at work. That’s an unfortunate blow to anyone trying to implement social media tools at work.  At first glance, […]

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A Moment Of Silence For Frank Magazine

By Christie Adams / October 29, 2008

The pioneer of vicious Canadian satire has died a quiet death. Frank magazine has announced that, due to a lack of readership, it will be discontinuing both its print and online editions. I reacted to this with a mixture of sadness and relief. Frank was a thorn in the side of anyone trying to reputation-manage […]

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United Church On YouTube: URL Come, All Ye Faithful

By Christie Adams / October 28, 2008

BuzzCanuck’s Sean Moffitt had a great post two weeks ago how churches and religions could do more to open the lines of communication between themselves and the faithful. Apparently, the United Church of Canada thought so too-they’ve launched their own YouTube channel. It has 20 videos posted so far,  most of which are focused on […]

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Get Your Clients Twittering…Before Someone Else Does

By Christie Adams / October 28, 2008

Such is the shadowy nature of the web that, when a colleague told me that he’d found Britney Spears on Twitter-therealbritney-I didn’t believe that it was actually her. A look through therealbritney’s profile reveals it likely is-personal details, links to her official site and Britney-branded wallpaper attest to its authenticity-but my immediate reaction is testimony […]

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Do Your Clients Ever Place Fake Reviews?

By Christie Adams / October 27, 2008

I came across an article on Computerworld that says a 2007 poll found nearly half of Web consumers believe  companies regularly plant  reviews of their products on websites. It’s a U.S. survey but stakeholder skepticism can be pretty universal (if anyone has similar stats for Canada I’d like to see them). Companies have been suspected […]

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Fair Trade Chocolate's Message Delivered By "Reverse-Trick-Or-Treating"

By Christie Adams / October 27, 2008

It’s Hallowe’en in four days-our annual chance to get dressed up, freaked out, and pig out on copious amounts of candy. It’s supposed to be a fun holiday, so most people don’t think about where their Hallowe’en candy comes from. Human rights advocacy groups are hoping to change all that through the Reverse Trick-Or-Treating initiative. […]

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