All posts in "Campaign Corner"

The Hive Scores A Hat Trick In Campaign To Support Cancer

By Dave Forde / September 27, 2013

As The Hive was faced with the challenge of developing a fresh and dynamic brand personality and a companion marketing program to encourage corporate sponsors to support the annual Road Hockey to Conquer Cancer (RHCC) fundraising event, they said, “Game On!” As part of their efforts to give back to the community, The Hive took on this pro bono assignment to c


Money Mart & Easter Seals Unit To Send A Kid To Camp

By Dave Forde / August 21, 2013

Easter Seals Canada and Money Mart recently partnered up and launched a 2-month Summer Campaign specifically aimed at raising funds to Send Kids to Camp. The company’s 475+ stores and more than 2,000 staff across Canada are part of this inspirational initiative to provide life changing camp experiences to kids living with physical and/or intellectual disabilities. With a goal of $100,000, to date we have raised $42,000.


The Search Begins For Kid Tested And Mom Approved, With Some Help From Walmart Canada

By Dave Forde / July 5, 2013

Walmart Canada is getting ready to launch their second annual Great Big Toy Testing Event, where the national retailer seeks the help of parents and their kids to become toy testers. Last summer, over 300 parents and 550 kids tested toys for the 2012 holiday season and this year Walmart expects to see even more parents and kids coming out to have fun. This one-of-a-kind “Toy Lab” experience takes place on July 20 at an undisclosed location just outside the GTA and gives kids and parents the chance to interact with more than 120 toys to help determine the retailer’s list of the most popular toys for the 2013 holiday season – many of which are not even available to the public yet.


NIVEA Haus Pop-Up Starts Its Cross Canada Tour

By Dave Forde / June 13, 2013

NIVEA Canada is bringing back its pop-up NIVEA Haus campaign this summer, and things will got started in downtown, Toronto earlier this week. Then the campaign will travel across Canada with the mission of bringing to life NIVEA’s core values of trust, quality, closeness and good value and its commitment to truly connec


ACE Bakery Launches Artisan Incubator, For The Love Of Food

By Dave Forde / June 11, 2013

vital contributions artisan entrepreneurs make to communities across Canada. It is also a special milestone for ACE Bakery as they celebrate their 20th anniversary and have enlisted the help of Toronto-based agency We Are Tonic to come up with the creative for the campaign.


Neal Brothers Foods Kettle-style Chips Kicks Off National Campaign To Mark Its 25th Anniversary

By Dave Forde / May 29, 2013

Since 1998, brothers Peter and Chris Neal have been building their snack food business to be a national brand and this month the company celebrates its 25th anniversary. To help mark the moment, Neal Brothers Foods Inc. has launched a 12-month national marketing campaign timed to coincide with the launch of a line of hand-cut, Neal Brothers Foods Kettle-style Chips. The initiative is the result of a


Clorox Canada Pours Out A New National Campaign

By Dave Forde / April 10, 2013

As they start to introduce consumers to their newest product lines, Clorox unless newly designed Tilex and Greenworks spray bottles which aim to help curve consumer frustration around the current spray bottles. Clorox is launching its new SMART TUBE Technology, a first-to-market patented trigger and bottle innovation, consumers will now be able to spray every drop, saving time and effort and eliminating waste.

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