This week Hyundai Canada launched its all-new advertising and communications campaign created by the auto maker’s agency of record, Innocean Worldwide Canada. Part of the goal for the campaign is to help communicate how Hyundai products and the Hyundai dealer experience will differ in the marketplace and frames the unique brand positioning by defining the […]
As Canadians get ready to reach for that extra serving of stuffing and turkey, Weight Watchers has rolled out a new bold campaign called “Help With the Hard Part.” In the campaign, Weight Watchers wants you to shift the focus from guilt and shame to a hopeful message that they can help people with the hard parts of managing their weight. The new campaign will have several p
Need a few more items for the stocking stuffer? Tim Hortons is aiming to help Canadians deliver personalized messages to for those on your list this year with the launch of their virtual or plastic photo Tim Cards. Tim Hortons new E-Gifting option, available at www.TimHortons.com or on the TimmyMe mobile app, allows guests to create and send unique personal gift cards to suit any occasion, and recipients can then seamlessly load them into their TimmyMe mobile wallet for quick redemption and reload.
The new brand if fully rolled out, and a Director of Communications is in the drivers seat, so now it is time for Tangerine to get “Forward Thinking.” Well that’s the name of the latest campaign from the financial institution as the roll out a website designed to help Canadians navigate personal finance matters with a variety of engaging content including articles, infographics and videos. Whether you’re saving for a big trip, growing an investment portfolio or deciphering between a fi
The Habitat for Humanity GTA rolled out their latest campaign this morning, and have secured actor Alan Thicke. According to Ene Underwood, CEO at Habitat for Humanity Greater Toronto Area, “This campaign tells the story we wanted to tell: that it’s fun and easy to do good by donating your furniture to ReStore to support Habitat for Humanity GTA. It also brings to light to this important cause in a humorous and fun way – and that’s what we hope will stick with people.”
What would you do if you or a loved one couldn’t get to a life-saving treatment? Unfortunately, this is a problem that thousands of Canadians face every day. That’s why Sunbeam is proud to launch Supports with Warmth, an awareness and fundraising campaign in support of the Canadian Cancer Society’s patient transportation programs.
Monday night, Sir Richard Branson made a stop in Toronto with the Virgin Mobile team to share with media and parters about Virgin Mobile RE*Generation’s program which was originally launched in 2008 to assist in empowering a generation to help its own and support at-risk and homeless youth. To date the program has helped to raise more than $2.5 million
LG Electronics has announced a new partnership today with Canada’s own Jillian Harris to promote their innovative line of Home Appliances, including the new Door-in-Door Refrigerator, which will change the way Canadian families eat, drink and snack! The gregarious lifestyle expert, interior designer, former Bachelorette and self-proclaimed foodie will act as campaign spokesperson this fall.
In an age where consumers are always wanting more and more, and mobile service providers battle to distinguish themselves from the other guy, Virgin Mobile has announced a new partnership as part of its Virgin Mobile Members program. Banana Republic has come onto the program
With the new name secured, Tangerine (formerly ING DIRECT) launched a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast this week.
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