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All posts in "Campaign Corner"

Hyundai Canada Goes Premium With Brand Campaign

By Dave Forde / January 30, 2015

This week Hyundai Canada launched its all-new advertising and communications campaign created by the auto maker’s agency of record, Innocean Worldwide Canada. Part of the goal for the campaign is to help communicate how Hyundai products and the Hyundai dealer experience will differ in the marketplace and frames the unique brand positioning by defining the […]


Weight Watchers Wants To “Help With the Hard Part”

By Dave Forde / November 27, 2014

As Canadians get ready to reach for that extra serving of stuffing and turkey, Weight Watchers has rolled out a new bold campaign called “Help With the Hard Part.” In the campaign, Weight Watchers wants you to shift the focus from guilt and shame to a hopeful message that they can help people with the hard parts of managing their weight. The new campaign will have several p


Tim Hortons Helps You Personalize Your Holiday Greeting With New Gift Cards

By Dave Forde / November 26, 2014

Need a few more items for the stocking stuffer? Tim Hortons is aiming to help Canadians deliver personalized messages to for those on your list this year with the launch of their virtual or plastic photo Tim Cards. Tim Hortons new E-Gifting option, available at or on the TimmyMe mobile app, allows guests to create and send unique personal gift cards to suit any occasion, and recipients can then seamlessly load them into their TimmyMe mobile wallet for quick redemption and reload.


Tangerine Gets “Forward Thinking”

By Dave Forde / November 5, 2014

The new brand if fully rolled out, and a Director of Communications is in the drivers seat, so now it is time for Tangerine to get “Forward Thinking.” Well that’s the name of the latest campaign from the financial institution as the roll out a website designed to help Canadians navigate personal finance matters with a variety of engaging content including articles, infographics and videos. Whether you’re saving for a big trip, growing an investment portfolio or deciphering between a fi


Habitat for Humanity Taps Alan Thicke For ReStore Campaign

By Dave Forde / November 5, 2014

The Habitat for Humanity GTA rolled out their latest campaign this morning, and have secured actor Alan Thicke. According to Ene Underwood, CEO at Habitat for Humanity Greater Toronto Area, “This campaign tells the story we wanted to tell: that it’s fun and easy to do good by donating your furniture to ReStore to support Habitat for Humanity GTA. It also brings to light to this important cause in a humorous and fun way – and that’s what we hope will stick with people.”


Sunbeam Launches Awareness For Canadian Cancer Society

By Dave Forde / October 27, 2014

What would you do if you or a loved one couldn’t get to a life-saving treatment? Unfortunately, this is a problem that thousands of Canadians face every day. That’s why Sunbeam is proud to launch Supports with Warmth, an awareness and fundraising campaign in support of the Canadian Cancer Society’s patient transportation programs.


LG Taps TV Personality And Designer Jillian Harris To Deliver Magic To Canadian Kitchens

By Dave Forde / September 3, 2014

LG Electronics has announced a new partnership today with Canada’s own Jillian Harris to promote their innovative line of Home Appliances, including the new Door-in-Door Refrigerator, which will change the way Canadian families eat, drink and snack! The gregarious lifestyle expert, interior designer, former Bachelorette and self-proclaimed foodie will act as campaign spokesperson this fall.

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