“Maestro, cue the music..” (insert Frank Sinatra song “My Way” ). Toronto-based The Hive is putting the finishing touches on its latest campaign for Jack Daniel and its newest product Jack Daniel’s Sinatra Select, an ultra-premium whiskey now available throughout Ontario.
PATTISON Outdoor Advertising gave TTC commuters a little dose of heat as they unveiled a fully wrapped TTC super train promoting Bahamas Tourism – the first of its kind on the new Toronto Rocket super train.
The newest Mazda3 is hitting the market and they’ve turned to Metro for a new campaign to generate some awareness with consumers across Canada. The “Waterfall Wrap” with its unique design allows Mazda to showcase the car’s features and benefits, as well as the style and design. metro waterfall
McDonald’s Canada announced today that the food chain will offer books in its Happy Meals at participating restaurants for a two-week promotion starting November 1, while supplies last. The promotion includes four limited edition books, offered in sequence, which feature H
Leveraging its long established art platform in Mexico, Herradura worked with The Hive to invite 80 artists in eight U.S. cities (New York, Los Angeles, Chicago, Atlanta, San Francisco, Austin, Miami and Santa Fe) to transform a Tequila Herradura oak barrel into a work of art as part of the annual Tequila Herradura Barrel Art Collection.
As The Hive was faced with the challenge of developing a fresh and dynamic brand personality and a companion marketing program to encourage corporate sponsors to support the annual Road Hockey to Conquer Cancer (RHCC) fundraising event, they said, “Game On!” As part of their efforts to give back to the community, The Hive took on this pro bono assignment to c
Easter Seals Canada and Money Mart recently partnered up and launched a 2-month Summer Campaign specifically aimed at raising funds to Send Kids to Camp. The company’s 475+ stores and more than 2,000 staff across Canada are part of this inspirational initiative to provide life changing camp experiences to kids living with physical and/or intellectual disabilities. With a goal of $100,000, to date we have raised $42,000.
Walmart Canada is getting ready to launch their second annual Great Big Toy Testing Event, where the national retailer seeks the help of parents and their kids to become toy testers. Last summer, over 300 parents and 550 kids tested toys for the 2012 holiday season and this year Walmart expects to see even more parents and kids coming out to have fun. This one-of-a-kind “Toy Lab” experience takes place on July 20 at an undisclosed location just outside the GTA and gives kids and parents the chance to interact with more than 120 toys to help determine the retailer’s list of the most popular toys for the 2013 holiday season – many of which are not even available to the public yet.
NIVEA Canada is bringing back its pop-up NIVEA Haus campaign this summer, and things will got started in downtown, Toronto earlier this week. Then the campaign will travel across Canada with the mission of bringing to life NIVEA’s core values of trust, quality, closeness and good value and its commitment to truly connec
vital contributions artisan entrepreneurs make to communities across Canada. It is also a special milestone for ACE Bakery as they celebrate their 20th anniversary and have enlisted the help of Toronto-based agency We Are Tonic to come up with the creative for the campaign.
