What would you do if you or a loved one couldn’t get to a life-saving treatment? Unfortunately, this is a problem that thousands of Canadians face every day. That’s why Sunbeam is proud to launch Supports with Warmth, an awareness and fundraising campaign in support of the Canadian Cancer Society’s patient transportation programs.
Monday night, Sir Richard Branson made a stop in Toronto with the Virgin Mobile team to share with media and parters about Virgin Mobile RE*Generation’s program which was originally launched in 2008 to assist in empowering a generation to help its own and support at-risk and homeless youth. To date the program has helped to raise more than $2.5 million
LG Electronics has announced a new partnership today with Canada’s own Jillian Harris to promote their innovative line of Home Appliances, including the new Door-in-Door Refrigerator, which will change the way Canadian families eat, drink and snack! The gregarious lifestyle expert, interior designer, former Bachelorette and self-proclaimed foodie will act as campaign spokesperson this fall.
In an age where consumers are always wanting more and more, and mobile service providers battle to distinguish themselves from the other guy, Virgin Mobile has announced a new partnership as part of its Virgin Mobile Members program. Banana Republic has come onto the program
With the new name secured, Tangerine (formerly ING DIRECT) launched a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast this week.
Absolut vodka has announced the launch of MakerFest a new Canadian campaign that aims to connect with and inspire the next generation of Absolut enthusiasts through the shared language of art and contemporary culture.
Hot Wheels Canada recently launched The Hot Wheels Track Builder Challenge with the help of their agency TrojanOne. To kick off the new nationwide track building competition, TrojanOne designed and built Canada’s first Ultimate Track, which will be featured in an interactive exhibit at the Art Gallery of Ontario (AGO). The Ultimate Track took the TrojanOne […]
For over 30 years, Kelsey’s has been an iconic brand that has been enjoyed by many Canadians, but the Cara-owned brand recognized the need for a “fresh coat of paint” to their look n’ feel. Enlisting the help of Halifax-based Breakhouse, Kelsey’s is no unveiling its updated brand as they look to reach more millennials.
Big Brothers Big Sisters of Toronto (BBBST) are once again turning down the lights as another year of Bowl For Kids Sake rolls around. The nonprofit organization is inviting everyone to dress in their brightest, lace up their bowling shoes and join the 1,600 annual participants in bowling events across the city through February and March.
Tuesday, Spinout Cycle held an event where media were pushed to their limits in an evening spin class. Joined by Canadian athletes, UFC fighter Elias Theodorou and retired beach volleyball player Martin Reader, media were invited to test drive the first studio in Canada to offer indoor cycling in a Smart Studio. Located in Liberty Village in the Liberty Market Building, 40 state-of-the-art computerized bikes provided the ultimate competitor experience with 60″ leader boards and group races. Look below for photos of the event.
