Oh Canada, Why Don’t You “Tie One On” To Support Animal Adoption
By Dave Forde / January 29, 2014The Canadian Federation of Humane Societies (CFHS) launched a new campaign aimed to increase the level of animal adoption in the country.
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Rollin Up Rim, Tim Horton Celebrates 50 Years
By Dave Forde / January 29, 2014Reaching a major milestone, Tim Hortons has begun a campaign to celebrate its 50th anniversary in style. To kick off the celebration, the company is introducing a special 50 anniversary logo and packaging, and planning anniversary-themed campaigns that engage guests and fans leading up to its birthday on May 17.
Credit Unions of Ontario Launch Awareness Campaign
By Dave Forde / January 28, 2014With their newly formed group complete, the Credit Unions of Ontario recently launched a campaign to raise awareness for the way changing ways that Ontarians have towards credit unions and the benefits of this alternative form of banking.
Foot Locker Canada Slam Dunks With Multi-Year Deal With The NBA
By Dave Forde / December 16, 2013The National Basketball Association (NBA) and Foot Locker Canada have announced a multiyear marketing partnership making the global athletic footwear and apparel retailer an Official Partner of the NBA in Canada.
Jack Daniel’s Sinatra Select Launch [Pics] #JDSinatraSelect
By Dave Forde / November 28, 2013A few days ago we mentioned that Jack Daniel’s newest product, Jack Daniel’s Sinatra Select was coming to the market very soon, and Toronto-based The Hive would be hosting an event this week as part of the brand’s launch activities.
Jack Daniel Gets Ready To Do It “My Way” For Jack Daniel’s Sinatra Select Launch
By Dave Forde / November 25, 2013“Maestro, cue the music..” (insert Frank Sinatra song “My Way” ). Toronto-based The Hive is putting the finishing touches on its latest campaign for Jack Daniel and its newest product Jack Daniel’s Sinatra Select, an ultra-premium whiskey now available throughout Ontario.
PATTISON Outdoor Brings The Heat With ‘ Sunshine to Toronto With the First TTC Super Train Full Wrap
By Dave Forde / November 14, 2013PATTISON Outdoor Advertising gave TTC commuters a little dose of heat as they unveiled a fully wrapped TTC super train promoting Bahamas Tourism – the first of its kind on the new Toronto Rocket super train.
As Mazda 3 Hits The Market, Partners With Metro For “The Waterfall Wrap”
By Dave Forde / November 7, 2013The newest Mazda3 is hitting the market and they’ve turned to Metro for a new campaign to generate some awareness with consumers across Canada. The “Waterfall Wrap” with its unique design allows Mazda to showcase the car’s features and benefits, as well as the style and design. metro waterfall
McDonald’s Canada Feeds Your Imagination With New Happy Meal eBooks
By Dave Forde / October 30, 2013McDonald’s Canada announced today that the food chain will offer books in its Happy Meals at participating restaurants for a two-week promotion starting November 1, while supplies last. The promotion includes four limited edition books, offered in sequence, which feature H
Tequila Herradura Barrel Art Collection Invents What’s Right In The US
By Dave Forde / October 25, 2013Leveraging its long established art platform in Mexico, Herradura worked with The Hive to invite 80 artists in eight U.S. cities (New York, Los Angeles, Chicago, Atlanta, San Francisco, Austin, Miami and Santa Fe) to transform a Tequila Herradura oak barrel into a work of art as part of the annual Tequila Herradura Barrel Art Collection.
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