All posts in "Campaign Corner"

Hyundai Canada Goes Premium With Brand Campaign

By Dave Forde / January 30, 2015

This week Hyundai Canada launched its all-new advertising and communications campaign created by the auto maker’s agency of record, Innocean Worldwide Canada. Part of the goal for the campaign is to help communicate how Hyundai products and the Hyundai dealer experience will differ in the marketplace and frames the unique brand positioning by defining the […]


Weight Watchers Wants To “Help With the Hard Part”

By Dave Forde / November 27, 2014

As Canadians get ready to reach for that extra serving of stuffing and turkey, Weight Watchers has rolled out a new bold campaign called “Help With the Hard Part.” In the campaign, Weight Watchers wants you to shift the focus from guilt and shame to a hopeful message that they can help people with the hard parts of managing their weight. The new campaign will have several p


Tim Hortons Helps You Personalize Your Holiday Greeting With New Gift Cards

By Dave Forde / November 26, 2014

Need a few more items for the stocking stuffer? Tim Hortons is aiming to help Canadians deliver personalized messages to for those on your list this year with the launch of their virtual or plastic photo Tim Cards. Tim Hortons new E-Gifting option, available at or on the TimmyMe mobile app, allows guests to create and send unique personal gift cards to suit any occasion, and recipients can then seamlessly load them into their TimmyMe mobile wallet for quick redemption and reload.


Tangerine Gets “Forward Thinking”

By Dave Forde / November 5, 2014

The new brand if fully rolled out, and a Director of Communications is in the drivers seat, so now it is time for Tangerine to get “Forward Thinking.” Well that’s the name of the latest campaign from the financial institution as the roll out a website designed to help Canadians navigate personal finance matters with a variety of engaging content including articles, infographics and videos. Whether you’re saving for a big trip, growing an investment portfolio or deciphering between a fi

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