French’s Gets Real With Canadians
By Dave Forde / December 17, 2015As of December, a “Promise Seal” will begin to appear on French’s products and across all of its communications, promising “great taste,
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Glacéau Smartwater Gives Torontonians A Taste Of The Simple Side For The Holidays
By Dave Forde / December 11, 2015Glacéau Smartwater wants to inspire Torontonians to remember the simplicity of good taste. Taking a moment to collaborate with local artist, Mitchell F. Chan of studio f minus, they unveiled an exclusive art installation at the
#SantaAtPearson Gets Ready For #HappierHolidays
By Dave Forde / December 10, 2015This week Toronto Pearson International Airport launched its holiday digital marketing campaign, aimed to surprise and delight passengers travelling through Pearson this season. The campaign features a two-minute video (see below), highlighting Santa’s experiences and amusing moments when he travelled through the airport. In addition to turning heads, taking early Christmas gift requests and giving a […]
Vaughan Mills Gets Into The Giving Spirit This Holiday Season
By Dave Forde / December 10, 2015The holiday season is here, and this year Vaughan Mills is focusing their efforts on reminding us about the importance of family and the key to the holidays in a number of new ways as part of an integrated campaign. To help create that ultimate holiday experience, Vaughan Mills is giving families the perfect place to […]
Hedley Rocks Out To Fight As Relay For Life Youth Ambassadors
By Dave Forde / December 2, 2015multi-platinum pop group Hedley. The Juno award-winning musicians have come on board to become Relay For Life Youth Ambassadors for the Canadian Cancer Society
Embracing The Holidays, Tim Hortons Rolls Out #WarmWishes, And Holiday Cups
By Dave Forde / November 18, 2015This week Tim Hortons started rolling out its newest campaign, #WarmWishes, as the brand transform itself for the 2015 holiday season.
Durex Wants You To Wrap It Up With #CondomEmoji
By Dave Forde / November 18, 2015As World AIDS Day 2015 approaches, Durex is rolling out a worldwide campaign calling for the creation of the world’s first official safe sex condom emojis – #CondomEmoji. We have already learned that according to the Oxford Dictionary, emoji is the 2015 word of the year. Emojis are an essential element of communication between young couples today. Research […]
Coca-Cola Bottle Turns 100, There Is “Nobody Like You”
By Dave Forde / November 17, 2015One of the world’s most iconic brands is celebrating a major milestone as Coca-Cola celebrates the 100th anniversary of its Coca-Cola bottle.
Hangry Selects Craft Public Relations To Hit The Schools
By Dave Forde / November 12, 2015Hangry has engaged Craft Public Relations to support with the public relations strategy and execution.
Sleeman Speakeasy Pops Up In Montreal
By Dave Forde / November 12, 2015Behind the Sleeman Speakeasy was VIBRANT who was responsible for creating and activating the Sleeman Speakeasy event
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