Merck Taps Vibrant Idéation & Marketing For New hydraSense Campaign

By Dave Forde / March 4, 2011

Koodo and El Tabador Raise $75,000 for Food Banks Canada

By Dave Forde / January 25, 2011

When it comes to corporate brands Canadian wireless player Koodo Mobile’s star spokescharacter, El Tabador certainly does stand out from the pack. Recently the brand engaged in a fundraising effort which helped to feed hungry Canadians this past holiday season. From November to December, limited-edition collectible figurines featuring El Tabador were sold at Koodo Shops and […]

NBA Player Steve Nash Signs A Slam Dunk With New Liquid Nutrition Partnership

By Dave Forde / January 18, 2011

NBA Player Steve Nash Signs A Slam Dunk With New Liquid Nutrition Partnership

“MINI” Elves Invade The Streets Of Downtown, Toronto

By Dave Forde / December 14, 2010

MINI Canada launched a new campaign this week where eight holiday elves, three all-new gift-wrapped MINI Countryman models, a celebrity host and some rockin’ tunes took to the streets of Downtown, Toronto. The company also launched a contest on Facebook where users get an opportunity to see how many friends they can fit into a MINI […]