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Espresso Chosen By United Way GenNEXT

By Christie Adams / October 20, 2008

United Way Toronto wants to engage a younger crowd of supporters, and has signed on Espresso to do it. The brand infiltration agency will create an integrated campaign to support the United Way’s GenNEXT program, including a planned social network. Espresso will manage the account on a pro bono basis. “United Way does such important […]


Holmes Communications Chosen By Two New Clients

By Christie Adams / October 20, 2008

Holmes Creative Communications has signed two high-profile clients to its roster. The agency will now handle communications for  The Spoke Club.  The private members organization in Toronto has recently undergone renovations and management changes, and signed on Holmes to raise its local and international profile. Holmes will also manage the campaign of the energy conservation […]


Vitasoy, FACES Sign On With MECA

By Christie Adams / October 6, 2008

Seems knowledge does pay: Montreal-based Communications MECA was chosen by Vitasoy Inc. and FACES Cosmetics as their agency of record and, according to official sound bites, much of the decision came down to who and what the agency knows Vitasoy, producer of organic soy products, chose MECA for its “creative energy and industry knowledge” to […]


TorontoTechWeek Announces Marketwire As Official Media Partner

By Christie Adams / September 12, 2008

Technology leaders will gather in Toronto this September 22 to share their knowledge and success, and now they will be able to share their technological triumphs with the rest of the world through Marketwire. Marketwire has been named the official media partner and newswire provider to TorontoTechWeek. In addition to traditional releases, Tech Week and […]

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