Aneela Zaib, Founder & CEO of emergiTEL
Aneela Zaib is the Founder and CEO of emergiTEL, a growing recruitment agency that has become the go-to source for hard-to-find skills in the telecommunications and IT industries. emergiTEL has been ranked twice in PROFIT 500 as Canada’s fastest growing companies. In 2014 & 2015 Aneela was ranked 43rd & 51st respectively on the Top 100 Female Entrepreneurs list.
Aneela has won “Winning Women Doing Business” award twice by WBE Canada and more recently she was recognized by Ernst & Young as one of North America’s Top Women Entrepreneurs via “Entrepreneurial Winning WomenTM Award”. Aneela has been consistently featured as a top Canadian Woman Entrepreneur to watch for with many nominations from different organizations. She has also been recognized for being a trailblazer in integrating skilled immigrants into the Canadian workforce.
Dr. David Rockland, Partner/Managing Director at Ketchum
Dr. David Rockland leads Ketchum’s research, measurement, analytics and insights services. In addition, from 2008 until early 2015, he also served as CEO for Ketchum Change, the firm’s change communications consulting enterprise. David manages approximately 120 people in about 20 offices globally. He also formed Ketchum Interactive, now known as Ketchum Digital.
David’s specific areas of research expertise include evaluating and managing corporate and industry reputation, understanding the role of environmental performance in driving business results, and working with clients on risk assessment and management related to reputational issues and crises. This expertise is based on both extensive research knowledge, as well as having served as the top communication leader for two corporations including the world’s largest copper mining company.
He is a thought leader in communication measurement and evaluation. David served as chairman of the International Association for Measurement and Evaluation of Communication (AMEC) for 2013 and 2014. He led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles. He recently led the development of the Barcelona Principles 2.0, which further refine communications measurement and evaluation in the increasingly integrated fields of marketing and communications.
Derek Kent, Chief Marketing Officer at Canadian Olympic Committee
Derek Kent is the architect of the Canadian Olympic Committee’s award winning ‘Give Your Everything’ campaign. A brand marketing and communications veteran with more than 18 years; Derek is currently the COC’s Chief Marketing Officer and has recently served as a US Media Relations Director for Nike Inc. Derek is a graduate of the University of Western Ontario, and has extensive communications and management experience in the corporate, agency and political fields.
Kami Huyse, CEO of Zoetica
Kami Huyse, @kamichat is a digital strategist, speaker and author, connecting people and ideas. As the CEO of Zoetica, a digital marketing and public relations agency, she and her team help community-minded companies and organizations to build on and offline relationships with their customers and supporters that covert to measurable results.
Huyse speaks at events and conferences nationwide on social media measurement, influence, strategy and online civility. She has been recognized as a Houston Top 25 Social Media Power Influencer in Houston, an American Genius Top 50 Influencer, and Cision’s Top 50 Rich Social Media Influencers to Follow.
She is the architect of many award-winning social media marketing and influencer relations programs and earned two Society for New Communications Research Social Media awards and the IABC’s Gold Quill of Excellence Award. She serves on the board of director of Civilination.org and is the founder of the Houston Social Media Breakfast (#SMBHOU).
Barry Leggetter, CEO, AMEC
Barry Leggetter has earned a reputation for using his career experience in public relations consultancy to help “make measurement matter.” He is CEO of the international Association for Measurement and Evaluation of Communication.
He has been responsible for driving initiatives which have turned AMEC into an international body, enjoying rapid growth with members in over 40 countries. These include the establishment of the AMEC International Summit as the biggest event of its kind in the world and the new Measurement Week initiative which was an outstanding success in its first year (2014).
He previously spent 25 years in PR consultancy and was UK Managing Director for three major public relations networks, Porter Novelli, Fleishman-Hillard and Golin/Harris, climaxing his PR career in the role of international Chairman of Bite Communications.
Leggetter is a former Chairman of the UK Public Relations Consultants Association and is a Fellow of both the PRCA and the Chartered Institute of Public Relations (CIPR).
David Geddes, Ph.D., Chair of the IPR Commission on Public Relations Measurement and Evaluation
David Geddes, Ph.D., is a consultant specializing in business analytics and research. He is chair of the IPR Commission on Public Relations Measurement and Evaluation.
Previously, David was Senior Vice President and Partner at Fleishman-Hillard, the largest global public relations firm, from 1995 through 2009. At Fleishman-Hillard, his work spanned technology, corporate reputation and branding, measurement and evaluation, investor relations, financial services, and economic development. Major current included AT&T, Wal-Mart, Dell, Visa, Motorola, Avaya, Tata Consultancy Services, Imation, Maxtor, Nortel, Emerson, Caterpillar, and the St. Louis Art Museum.
Prior to joining Fleishman Hillard, Dr. Geddes directed research efforts in the Kansas City office of Elrick & Lavidge, and worked as research director at Sprint from 1991 through 1994. While at Sprint, he played a key role in the design of customer satisfaction measurement programs for several divisions of Sprint, and provided consulting in customer satisfaction and total quality management.