Crisis Manager of the Year: Led overall communications efforts during an organizational crisis; proven ability to protect an organization’s reputation and stay on message during a crisis.
Digital Communications Leader of the Year: Led communications team to innovate across multiple digital platforms, including Facebook and Twitter. Results should be measured in number of Twitter followers for a brand or organization, Facebook likes, increase in Web traffic, etc.
Executive of the Year – An individual who has demonstrated excellence in her role (any of the following CEO, President, Managing Director, Vice President, Director). Demonstrable impact on company, industry and business in general. Judges will also consider
Event Marketer of the Year: Demonstrated innovation in marketing live or virtual events using some of the following mediums and methods such as: e-letters, social media, direct mail, Web content, media outreach. Increase in attendance/exhibitors should be demonstrated, as well as revenue increases. In the case of a new event, targets should have been met or exceeded.
Financial Communication Professional of the Year: Led outreach to investors and analysts during a challenging or notable period for an organization, and succeeded in having the core message resonate with stakeholders and the media. May also have advised on or led communications during a strategic shift for an organization.
Government Communicator of the Year: Led successful communications efforts for a local, state or federal agency or department. Communications challenges for the agency or department should be stated clearly, as well as evidence of success.
Internal Communicator of the Year: Successfully led an organization’s internal communications efforts during a major organizational change such as a merger, acquisition, CEO change, product launch or rebranding, or has established a successful intranet or social media policy.
Marketing Team Leader: Led a Marketing team that demonstrated consistent success over the past year; established herself/himself as a mentor and expanded skill sets of teammates.
Marketer of the Year: Initiated and drove successful, innovative marketing strategies that resulted in measurable growth for an organization. This growth may be financial for a for-profit organization or may be measured in terms of membership and fundraising for a nonprofit organization.
Measurement Expert of the Year: A specialist who has established a measurement practice at an agency or corporation that refines PR efforts and ties them to bottom-line goals, or a leader who has advanced and demystified the practice of PR measurement through advocacy, blogging and public speaking.
Media Relations Professional of the Year: Surpassed target goals of media impressions and awareness of a brand, product, service or organization. Demonstrated strong relationships with journalists and bloggers through all channels, including social networks, or succeeded at respositioning a brand through media outreach.
Marketing Professional of the Year: Agency: Helped lead a marketing agency to growth in client base and/or revenue; expanded scope of agency’s offerings; spearheaded winning campaign (s) on behalf of a client.
PR Professional of the Year: Agency: Helped lead PR agency to growth in client base and/or revenue; expanded scope of agency’s offerings; spearheaded winning campaign (s) on behalf of a client.
PR Team Leader: Led a PR team that demonstrated consistent success over the past year; established herself/himself as a mentor and expanded skill sets of teammates.
Publicist of the Year: Excelled as a brand advocate and at leading media tours, crafting sound bites, writing press releases, pitching the media and securing positive media coverage.