Criteria


Categories

Agencies are awarded in the following categories (areas of expertise):

  • Advertising
  • Content Marketing
  • Experiential Marketing
  • Marketing
  • Public Relations
  • Social Media
  • Agencies may enter in more than one category.

    Criteria

    Agency entries will be scored based on the following criteria:

    • Overview of the firm, including practice areas, # employees and hiring/retaining strategy
    • List of major accounts and top campaigns executed between September 1, 2016 and August 31, 2017
    • Notable achievements between September 1, 2016 and August 31, 2017
    • Marketable distinction from other firms your size
    • Account wins & losses between September 1, 2016 and August 31, 2017
    • Industry partnerships, pro bono work and other community relations initiatives

    Eligibility

    Entry is open to Canadian agency in three size categories:
    •    1-10 people
    •    11-25 people
    •    26- 50 people

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