About the author

Rob Clark

Rob Clark is a storyteller and problem solver. Once upon a time he told his stories through words and pictures on the printed page. These days his medium is in facts, data and information; quantifying the intangible so that brands can better tell their tale. You can find his publishings, missives and musings online at www.theelusivefish.com or @theelusivefish

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Don’t Blow Your Budget On Measurement

By Rob Clark / February 18, 2015

When it comes to marketing and communications, information has a value that is very straight forward to calculate. All too often the cost to retrieve and share that information exceed its value, leading to a general consensu