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Mike Power


Why The Media Plan Looks The Same Every Year

By Mike Power / January 29, 2015

Often they look very similar to things we always did. There’s a TV spot; it’s :30 seconds. It’s running as an 8 week campaign at about 1000 grps because we’ve learned that’s about the tipping point for awareness. There is still some print, direct mail and yes, for sure, we are doing a lot of digital…many of them the new age equivalent of the things they replaced…video, crm, search listings and with some very interesting micro targeting capabilities.
Media Plan