Stop making bad decisions about agency partners - get early access to the Agency Scoreboard ยป

About the author

Mary-Jane Owen

With more than 25 years experience in high growth industries, Mary-Jane brings broad experience and an innovative perspective to her leadership role at Events Marketing.


The Science Of Persuasion & Experiential Marketing

By Mary-Jane Owen / January 30, 2015

If your brand relies on transactional activations, or field sales, you are aware how difficult it is to sustain momentum with these marketing campaigns. From consumer displeasure with the method, to high sales rep turnover, to inconsistent campaign performance, the practice is rife with expensive challenges for marketers. And one of the costs is what these practices do to the perception of your brand, particularly if you are a charity and using this method to fund raise.
Persuasion Experiential Marketing