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About the author

Dave Forde

Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


Espresso Helps Benefit Cosmetics With Latest Holiday Campaign

By Dave Forde / December 8, 2011

All Benefit Cosmetics recently announced that Espresso has been selected as agency of record a last-minute seasonal marketing campaign. One thing’s for sure: Benefit is no Scrooge. Instead of a typical campaign with promotional materials that just tell people how they can win great Benefit Cosmetic goodies, Benefit is spreading the holiday cheer on the […]


Ketchum Public Relations: Canada’s Best and Worst Communicators Of 2011

By Dave Forde / December 8, 2011

What a year it has been, here in Canada we have had our share of surprising, funny, and “what the bleep” headlines.  For the 8th year in a row, Ketchum Public Relations has complied their list of “skillful, colourful and effective communication as well as the verbose, impenetrable and downright stupid.”  Well here it is, drum […]

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