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About the author

Dave Forde

Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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Guinness Says “Friends Don’t Let Friends Drink Green Beer”

By Dave Forde / March 14, 2013

As they gear up for St. Patrick’s Day, Guinness is not only bringing their best-selling stout, but has also enlisted six Irish ambassadors to come to Toronto and “paint the town black.” Arriving on March 17th, the Irish patriots will educate Canadians on the authentic way to celebrate St. Patrick’s Day through a number of activities over the course of the day.

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RFP: Canadian PR Agency Search [Members Only]

By Dave Forde / March 13, 2013

R&R Partners, the marketing communications agency of record for the Las Vegas Convention and Visitors Authority, seeks to contract with a Canadian-based public relations agency to oversee PR, special events, sponsorship and film production placements within the country on behalf of the international tourism and convention destination.

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Toys “R” Us Canada Names Paradigm Public Relations As AOR

By Dave Forde / March 13, 2013

Toys ”R” Us Canada’s announced this morning that Paradigm Public Relations has been selected as its Canadian public relations agency of record for the Toys“R”Us and Babies“R”Us brands. Work on the consumers brands will include traditional public relations and social media campaigns.

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Narrative PR Named AOR For Workopolis

By Dave Forde / March 12, 2013

After a competitive pitch process, Narrative PR has been named agency of record for Workopolis Canada.

“We are energized by the Workopolis team’s desire to be the best in their category, and by their willingness to break new ground,” said Narrative’s managing director, . “The wealth of social tools available to job seekers has changed the face of the recruitment category. It couldn’t be a more exciting time to be working on this business.”

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Toronto General & Western Hospital Foundation Names Zeno Group AOR For Grand Cru Culinary Wine Festival ’13

By Dave Forde / March 7, 2013

Toronto General & Western Hospital Foundation, which raises funds for research, education and the enhancement of patient care, has announced Zeno Group Canada as the public relations agency of record (AOR) for its ninth annual Grand Cru Culinary Wine Festival 2013. Zeno Group Canada will immediately assume responsibility for public relations efforts related to the Festival that has raised more than $11.4 million since its inception in 2004.

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