Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.
What is one of the most basic public relations strategies? Integrated Communications According to Wikipedia, Integrated Marketing Communications” is Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. […]
PraxisPR Selected By CIM and LAUNCH! As PR Agency Of Record
The recession has increased corporate demand for PR, analysts say, and enhanced the industry’s status. “We used to be the tail on the dog,” says Richard Edelman, t
High Road Communications And iStudio Become One, Integrated PR Meets Social Media
We’re getting ready to kick off a webinar series over the next few months on Profectio & PR In Canada and will be looking for speakers to present on the following topics:
More and more major brands are starting to revamp the way they communicate their message to their audiences. As a PR practitioner are you ready for this shift? How is your agency preparing for the real time web?
New Decade, Who Will Own Social Media – PR Firms Or Advertising Agencies?
The business and technology world is all a buzz this well as Consumer Electronics Show 2010 (CES) is taking place in Las Vegas, we’ve done a little coverage on Profectio. As a result of the coverage I’ve been looking at
New year, new budget – ok well we can all hope right??? Well chances are at some point during 2010 you will be looking at social media or wondering if it can help you achieve your campaign goals, but before you sign with the first vendor who approaches you here are a two things to consider