About the author

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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Are Dead Hyper-Links Killing Your Pitch?

By Dave Forde / June 13, 2012

Today’s PR tip is simple – double check that hyperlinks and website you are pitching are working and active. We recently got a press release sent to us over at Profectio and quickly started writing up the story, going back and forth with the PR contact to get more information and screen shots. As a final task we clicked on the link to the new website and got a domain place-holder message, you know the generic text to identify the domain has been purchased but nothing has been added to the site.

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Mosaic Helps WestJet Take Off To New York With Street Campaign At Yonge and Dundas Square

By Dave Forde / June 8, 2012

Toronto’s downtown streets have been taken over today as WestJet, along with the help of Mosaic launch a new campaign to help announce the launch of the availability of flights to New York’s LaGuardia airport. WestJet has deployed 100 Statues of Liberty representatives to give out prizes of 100 per cent off the base fare of a round trip to Celebrating the addition of these new

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Profectio: Match Marketing Group Acquires OSL Marketing Group

By Dave Forde / June 8, 2012

As they look to expand their offering across North America, Match Marketing Group acquired OSL Marketing Group this week for an undisclosed sum. OSL is a based in Toronto independent marketing, promotion and digital agency, clients include PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic Alert and Energizer.

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BMO Says One in Three Canadian Businesses “Likes” Social Media

By Dave Forde / June 8, 2012

BMO Bank of Montreal recently released the results of a new study that suggests that a third of Canadian businesses have a social media presence. The same number of entrepreneurs suggest that social media has helped their business prosper.  It is no secret that over the years, social media has become an integral part of everyday […]

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CASACOM Wins Gold At SQPRP Excellence Awards

By Dave Forde / June 8, 2012

CASACOM took home Gold in the Event category at the SQPRP (Québec Society of Public Relations Professionals) Excellence Awards, for the Association of Consulting Engineering Firms’ (AICQ) first “doors open” event: Vues de l’intérieur. The Montreal and Toronto strategic communications consulting firm was represented by Jean-Benoît Houde, Director,

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Loyalty Management Provider AIMIA Adds 5 In Toronto

By Dave Forde / June 7, 2012

As they leave their old name (Carlson Marketing) and branding in the past and look to a new day, AIMIA announced the addition of five senior members to their team this week. Angie Kramer has recently joined Aimia as Vice President of Digital & Direct to a

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Stephen Carter Appointed As National Strategist At Hill+Hill+Knowlton Strategies Canada

By Dave Forde / June 7, 2012

Hill+Knowlton Strategies (H+K) announced that Stephen Carter has been appointed Vice President, National Director of Campaign Strategy at the public relations firm.  Stephen will be based in Calgary and his appointment is effective immediately. Stephen comes to H+K after helping to win several high-profile political battles, two of them for Alberta’s current premier. He led Alison Redford’s […]

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MAVERICK PR Prepares To Turn Lucky 13 With Big Birthday Bash

By Dave Forde / June 6, 2012

She’s got style, she’s got flare and on June 13th, Julie Rusciolelli will be looking to celebrate the anniversary of the public relations agency she started 13 years ago. We caught up with Julie at the IABC Ovation awards last week, and she was beaming with excitement to mark the milestone, and their office has been in full production mode preparing for the big night.

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Veritas Communications Gives Support To Girls 20 Summit

By Dave Forde / June 6, 2012

As the annual G(irls)20 Summit gets into full swing in Mexico City, Toronto’s Veritas Communications throws its weight behind the event and lends some PR support. With 20 women aged 18 to 20 – one from each of the G20 nations plus the African Union, the event focuses on specific ways girls and women can play central roles in economic growth in both developed and developing nations. Veritas has provided media and communications sponsorship

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