About the author

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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To Follow Or Not To Follow – Canada’s Top 40 Brands [Infographic]

By Dave Forde / June 21, 2013

Did you hear, Kanye West and Kim Kardashian have a new baby – should you follow them on Twitter? Reese Witherspoon’s sues a jewelry company – are her drunk rants follow worthy? According to Joe and the crew over at Hill+Knowlton Strategies who have compiled this new inforgraphic which looks at the top Canadian Brands for 2013 to see how companies like BlackBerry, Scotiabank and Canadian Tire compared. Some follow a select few, while others follow thousands upon thousands of

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Open For Business: StrategyCorp, Looks To Remedy “Broken” PR Model

By Dave Forde / June 21, 2013

David MacNaughton first opened StrategyCorp, his government relations consultancy, and over the years has grown the team to over 15 consultants. This week he announced a shift in the company’s direction as they launched a new strategic communications practice – an offering that combines the discipline of political communications and the best practices of digital and corporate communications to address the realities of reputation management today.

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GMC Plays Ball With Montreal Alouettes In Sponsorship Deal

By Dave Forde / June 18, 2013

GMC has entered into an exclusive partnership with the Montreal Alouettes football team for the 2013–2014 seasons. The sponsorship deal negotiated by Carat, GMC’s media agency of record, will see the automotive brand become a major sponsor and the Canadian Football League (CFL) club’s exclusive automotive and truck manufacturer.

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Richtree Natural Market Restaurants Selects MAVERICK As PR Agency Of Record

By Dave Forde / June 18, 2013

As they celebrate their 14th anniversary (here are photos from their 13th anniversary party), MAVERICK has undergone a rebranding initiative.  The major undertaking is part of the “new” MAVERICK, the company has refreshed their logo, dropping the “Public Relations” tag as they look towards a offering a broader range of marketing communications services the agency offers. “We dropped PR […]

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