About the author

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.


The Search Begins For Kid Tested And Mom Approved, With Some Help From Walmart Canada

By Dave Forde / July 5, 2013

Walmart Canada is getting ready to launch their second annual Great Big Toy Testing Event, where the national retailer seeks the help of parents and their kids to become toy testers. Last summer, over 300 parents and 550 kids tested toys for the 2012 holiday season and this year Walmart expects to see even more parents and kids coming out to have fun. This one-of-a-kind “Toy Lab” experience takes place on July 20 at an undisclosed location just outside the GTA and gives kids and parents the chance to interact with more than 120 toys to help determine the retailer’s list of the most popular toys for the 2013 holiday season – many of which are not even available to the public yet.


Inked Communications Named Public Relations AOR For Event Spectrum

By Dave Forde / July 4, 2013

Inked Communications has recently been hired by Event Spectrum, a Toronto-based incentive and reward event management company who plan conferences, meetings, and incentive vacations for corporate clients.
Inked has already begun various campaigns and public relations for Event Spectrum.



Survey Says: 30%+ Of Canadian Consumers More Likely To Buy From Brands They Follow On Twitter

By Dave Forde / July 3, 2013

ExactTarget released their Digital North, which surveyed more than 1,300 online Canadian consumers (ages 18 and older), and the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online. According to the data, more than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter.


GCI Group Adds Anne Morello As Senior Consultant

By Dave Forde / July 2, 2013

GCI Group has announced another new addition to the public relations agency’s team this week as Anne Morello has officially become a “GCI’er.” Anne has been hired as a Senior Consultant to their consumer practice.
Prior to joining, Anne was with NATIONAL Public Relations as a consultant, and spent four years with The iPR Group previously.


ChickAdvisor Hires Karen Cleveland VP Marketing And Brand Engagement

By Dave Forde / June 27, 2013

We broke the story yesterday on our sister site Profectio, that Karen Cleveland has been hired by Toronto-based ChickAdvisor as the new Vice President, Marketing and Brand Engagement, and will start on July 15th. Previously, Karen was the Senior Manager of Marketing and Communications at St. Joseph Media, a role she held for the last 5 years. Prior to St Joseph, Karen was a Senior Consultant at Veritas Communications, and Consultant, Consumer Marketing at Environics Communications for three years.


Anya Kravets Joins GCI Group As Senior Consultant, Healthcare

By Dave Forde / June 27, 2013

As they continue to ramp up their Healthcare practice, GCI Group announced they have hired Anya Kravets as a Senior Consulting for the public relations agency. With over five years of public relations agency experience in the areas of consumer-health, marketing communications and digital communications. Over the course of her career, she worked with leading international and Canadian companies, including GlaxoSmithKline Inc., Rexall, SC Johnson, Johnson & Johnson Inc., CARA and Unilever.


DDB Public Relations Checks Into Metropolitan Hotels

By Dave Forde / June 25, 2013

DDB Public Relations announced that Metropolitan Hotels has named the agency as the hotel chain’s public relation agency of record. As their first assignment, DDB Public Relations’ specialty practice DDB chic, which serves style and luxury clientele, will begin working immediately on a niche media relations program for Metropolitan Hotel Vancouver to remain top-of-mind as a preeminent luxury property in the western market.

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