About the author

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.


The Twiff Party #twiff [Pics]

By Dave Forde / September 5, 2013

The Fairmont Hotel, in collaboration with Omega Group invited Toronto to celebrate the stars, sights and sounds of the Toronto International Film Festival with a pre-festival tweeting party.


DDB Canada Goes Shopping, Wins Nordstrom Canada Account

By Dave Forde / September 4, 2013

As another US retailer looks to expand north, DDB Canada has won their business and officially named agency of record for Nordstrom Canada. The news comes after a competitive pitch process led by DDB Canada Vancouver, which involved two other agencies.


DDB Public Relations Named AOR for jax coco

By Dave Forde / September 3, 2013

As Hong Kong-based jax coco looks to expand its brand into Canada, they have appointed DDB Public Relations (DDB PR) as their Canadian agency of record to help raise awareness and drive sales for the premium line of coconut water. ‎In their first assignment as new AOR, DDB PR will implement a robust public relations program, commencing at the 2013 Toronto International Film Festival (TIFF).


Environics Communications Promotes Carrie Makrigiannis To Vice President

By Dave Forde / August 26, 2013

Environics Communications recently promoted Carrie Makrigiannis to Vice President from her previous role of Account Director. Carrie has been with the Toronto office of Environics since 2008 and has managed a number of the agency’s clients in the packaged goods, alcohol, consumer health, retail and home appliances & décor sectors.


Money Mart & Easter Seals Unit To Send A Kid To Camp

By Dave Forde / August 21, 2013

Easter Seals Canada and Money Mart recently partnered up and launched a 2-month Summer Campaign specifically aimed at raising funds to Send Kids to Camp. The company’s 475+ stores and more than 2,000 staff across Canada are part of this inspirational initiative to provide life changing camp experiences to kids living with physical and/or intellectual disabilities. With a goal of $100,000, to date we have raised $42,000.


News Canada Promotes Two

By Dave Forde / August 21, 2013

News Canada has just announced the promotion of Jennifer Cruxton to Manager, Business Development, MPR, and Meliane Etien to Account Manager, MPR.


Hill+Knowlton Strategies Canada Wins Health Sciences Association of BC Account

By Dave Forde / August 19, 2013

Hill+Knowlton Strategies Canada (H+K) picked up a new account recently, Health Sciences Association of BC (HSA) has again selected the firm’s public affairs team to support its upcoming work. HSA represents more than 16,000 health-science professionals—including workers at child-development centres and transition houses—at more than 250 hospitals and agencies in acute care, long-term care and community health.

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