Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.
Just in time to roll out a few campaigns for the Toronto International Film Festival (TIFF), the Siren Group has been named agency of record (AOR) for Liberty Entertainment Group which runs a number of entertainment establishments throughout Toronto including Liberty Grand, Rosewater, Ciao Wine Bar, Spice Route, C Lounge, and Courthouse.
As another US retailer looks to expand north, DDB Canada has won their business and officially named agency of record for Nordstrom Canada. The news comes after a competitive pitch process led by DDB Canada Vancouver, which involved two other agencies.
As Hong Kong-based jax coco looks to expand its brand into Canada, they have appointed DDB Public Relations (DDB PR) as their Canadian agency of record to help raise awareness and drive sales for the premium line of coconut water. In their first assignment as new AOR, DDB PR will implement a robust public relations program, commencing at the 2013 Toronto International Film Festival (TIFF).
MSLGROUP has appointed Gayla Brock-Woodland as President for its Canadian operations. Gayla was formerly the Managing Director of the unit that has offices in Toronto and Montreal. In her new role, Gayla will continue to report to
Environics Communications recently promoted Carrie Makrigiannis to Vice President from her previous role of Account Director. Carrie has been with the Toronto office of Environics since 2008 and has managed a number of the agency’s clients in the packaged goods, alcohol, consumer health, retail and home appliances & décor sectors.
Easter Seals Canada and Money Mart recently partnered up and launched a 2-month Summer Campaign specifically aimed at raising funds to Send Kids to Camp. The company’s 475+ stores and more than 2,000 staff across Canada are part of this inspirational initiative to provide life changing camp experiences to kids living with physical and/or intellectual disabilities. With a goal of $100,000, to date we have raised $42,000.
Hill+Knowlton Strategies Canada (H+K) picked up a new account recently, Health Sciences Association of BC (HSA) has again selected the firm’s public affairs team to support its upcoming work. HSA represents more than 16,000 health-science professionals—including workers at child-development centres and transition houses—at more than 250 hospitals and agencies in acute care, long-term care and community health.